5 tips for marketers planning to evaluate B2B data vendors
Martech
APRIL 30, 2025
Identify all the tools the solution will need to integrate with, particularly your CRM (like Salesforce , Microsoft Dynamics, HubSpot ), marketing automation platform (like Marketo , Oracle Eloqua, HubSpot, and Salesforce Account Engagement, formerly Pardot), data warehouse and any existing email or address verification tools.
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