Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Martech

DECEMBER 15, 2023

These platforms also can use demographic data to generate and nurture qualified leads — key to driving growth for any organization. Understanding marketing automation for small business Marketing automation has several common benefits for any small business, especially for lead generation.

Marketing Automation Platform 122

Marketing Automation Platform Price Marketers Marketing 122

Adobe Experience Cloud Blog

JULY 8, 2015

Important teams to have in alignment with are sales management, sales operations, the CRM administrator, IT staff, and a webmaster or digital team. Nothing gives marketers confidence like knowing that their company is willing to invest in them to gain the skills and experience required to do the job right. Invest in Training!

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM User-Generated 134

Martech

MAY 15, 2023

In the world of marketing tech, would MarTechBot soon conclude that the only solution to each marketing problem is to add a new tool to the stack? New marketing ops roles. We discovered that training a bot comes with all sorts of new guardrails. Rapid infusion into marketing automation.

Marketing Automation Platform 98

Marketing Automation Platform CRM User-Generated Management 98

Adobe Experience Cloud Blog

JANUARY 27, 2016

Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.”

Management 89

Management Thought Leadership CRM Marketing Automation Platform 89

Martech

FEBRUARY 13, 2024

Case study: Martech alignment in action A multinational B2B software provider recognized a significant gap in its ability to track and nurture leads through its sales funnel due to outdated automation tools. This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates.

Transform 107

Transform eCommerce Retail CMO 107

Adobe Experience Cloud Blog

NOVEMBER 15, 2017

Broad-based marketing looks at a set of metrics that aren’t all, necessarily, the right fit for ABM and/or don’t help sales. As part of an ABM team, sales reps help marketers identify the metrics that will help optimize an account-based strategy. It’s the natural evolution of marketing, sales, customer service, etc.,

Marketers 134

Marketers Marketing Thought Leadership Marketing Automation Platform 134

Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1% Snapshot: Marketing automation.

Transform 115

Transform CMO Marketing Automation Platform Marketers 115

Adobe Experience Cloud Blog

APRIL 7, 2016

As you implement lead scoring in your marketing automation platform, think about creating metrics based on: Demographic or Firmographic Scoring. Inquire about sales intelligence tools like Marketo Sales Insights that live natively within your CRM.

Thought Leadership 91

Thought Leadership Marketers Marketing Marketing Automation Platform 91

Martech

MAY 20, 2024

There are, in fact, different types of CDP, and they can be used to implement very different marketing and operational strategies.This review of 10 CDP types will help you fine-tune your CDP strategy and evaluate prospective vendors. Find patterns in customer data to expose new marketing and advertising opportunities.

CRM 66

CRM Retail Fashion Analytics 66

Lusha

JULY 17, 2024

Access new markets: Explore new markets or industries through strategic partnerships. Share resources and expertise: Collaborate with partners to create joint marketing campaigns, events, or content. Popular CRMs include Salesforce, HubSpot, and Zoho CRM.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Lusha

NOVEMBER 11, 2024

Expand into New Markets or Customer Groups Researching New Markets Before entering new markets or targeting new customer groups, it’s important to do thorough research. Good research helps you decide which markets or customer groups to target and how to tailor your offerings to meet their needs.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Martech

JANUARY 23, 2025

Now, this weeks round-up of AI-powered martech news and releases. Act-On is an AI-powered marketing automation platform with an open data architecture designed to enhance marketing efforts for businesses. The platform offers intuitive tools for campaign management and customer engagement.

Marketing Automation Platform 101

Marketing Automation Platform CRM Industry Insights Management 101