Martech

SEPTEMBER 12, 2024

This is how SFDC became much more than a CRM , with marketing automation tools and — something that is particularly relevant to the discussion around data — a customer data platform ( CDP ). Integrating more features naturally drives customers to the platform and the core CRM product.

Marketing Automation Platform 106

Marketing Automation Platform CRM User-Generated Price 106

Martech

FEBRUARY 17, 2025

Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or product marketing. Data analysis: Proficiency in data analytics, market research, and performance measurement. Google Analytics).

Customer Acquisition 111

Customer Acquisition CRM Marketing Automation Platform Analytics 111

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities.

CRM 81

CRM Social Media Marketing Marketing Automation Platform Communications 81

Martech

JULY 19, 2022

Therefore, the cyclical nature of marketing work lends itself to an end-to-end work management tool that includes all these functions, and that can adapt and grow to include new tools as an organization’s stack expands. Integrating DAM, CRM, events and other tools into work management.

Management 114

Management CRM Marketing Automation Platform Marketing 114

Martech

JUNE 20, 2024

Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. If you think about marketing automation and the workflow, who else needs to be involved?” asked Sunil Menon, senior director of product marketing at Adobe. “If

CRM 106

CRM eCommerce New Technology Marketing Automation Platform 106

Lusha

NOVEMBER 18, 2024

Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. This allows you to easily import and export data, automate workflows, and track your progress, all within your existing tools.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Adobe Experience Cloud Blog

JANUARY 15, 2016

Predictive marketing technology has the ability to drive huge improvements in marketing—by utilizing data to drive more efficiency and allowing for uniquely personal engagement. Within your marketing automation system and/or CRM, you have a wealth of data collected on the people that you market to.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91