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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. CRM Systems: Build Customer Profiles That Mean Business A CRM is only as effective as the data it’s built on. Or maybe it’s about integrating seamlessly with your existing marketing stack.

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What Is a Marketing Qualified Lead (MQL)? Definition, Scoring Models & Tools

Lusha

Real-World MQL Examples Let’s look at some examples of what an MQL might look like in different industries: B2B SaaS: A marketing manager at a tech company downloads a whitepaper on your marketing automation software and then signs up for a free trial. Later, they click on a retargeting ad and return to the website.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

Buzzstream: PR relationship management Source: Buzzstream In the five years I spent managing partnerships at Tortuga , I can't recommend using a CRM for partnerships enough. The good stuff: It's built for online shops and integrates with major e-commerce platforms. and guide shoppers toward a conversion.

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How AI’s ‘describe and done’ can revolutionize your work

Martech

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To explore this, we’ll walk through a hands-on test with Zapier, one of the leading workflow platforms.

CRM 111
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How martech leaders must embrace AI for customer-centric marketing

Martech

” Only 22% of shoppers indicate they are satisfied with the level of personalization they currently receive, per Twilio Segment’s 2023 State of Personalization report (registration required). And, you can even argue that it’s democratizing the whole of marketing. Want help managing your CRM? We have a long way to go.

Customer 125
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How marketing automation empowers your team, and whole org

Sprout Social

Many marketing teams rely on automation strategies to save their employees valuable time, improve workflows and enhance customer experience. Automation also breaks down silos and smooths out collaboration within your team, and beyond. And automated task reminders in your CRM keep you and your teams on track.

CRM 133
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The new blueprint for customer experience: Always on, always listening

Martech

This is where customer data platforms (CDPs) are essential in their ability to offer a centralized repository to aggregate data from a myriad of sources (e.g., CRM, web/email/mobile analytics, social media management, ecommerce, POS, IoT, customer service and chat, survey tools, etc.).

Customer 121