Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Marketing automation systems can track performance for different channels, but they can’t always tie all this information together, or link it to sales. Make mobile marketing a priority.

Transform 174

Transform CRM B2C CMO 174

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Thanks to a marketing automation platform that supports ABM , you can practice both, or just focus solely on ABM, at scale. Audience Management for Account-Based Marketing . Targeting high-value accounts requires identifying accounts that may be outside of the standard territory distribution and CRM assignments.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

JANUARY 19, 2017

At Marketo, we use some of the best and most efficient technologies in the market: Customer Relationship Management (CRM): A CRM system is the main database for all your information about accounts, contacts, and opportunities.We We use our own marketing automation platform and Marketo Sales Insight application.

Thought Leadership 132

Thought Leadership CRM Marketing Automation Platform Fashion 132

Adobe Experience Cloud Blog

MAY 29, 2014

Author: Frank Passantino Every marketing automation platform uses some type of reporting. But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide.

Marketing Automation Platform 132

Marketing Automation Platform Thought Leadership CRM Marketing 132

Adobe Experience Cloud Blog

JANUARY 24, 2014

Measuring the results of marketing investments enables marketers to make data-informed decisions about how to spend future dollars, and to base their spending decisions on what has and hasn’t led to new business. Without a platform of their own, marketers have historically leaned on the CRM system to make this connection.

CRM 134

CRM Thought Leadership Marketing Automation Platform eBook 134

Adobe Experience Cloud Blog

JUNE 5, 2013

In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. There are many tools to send messages via mobile channels and many marketing automation platforms allow this to be done easily and in one place. What’s your take on marketing trends in financial services?

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

JUNE 9, 2015

OK, so it may be called marketing automation, but that doesn’t mean sales can’t use it, too. Many marketing automation platforms, like Marketo, have an awesome plug-in for the CRM that sales teams would give a standing ovation. Dear Sales, Marketing Automation Is for You, Too!

Thought Leadership 134

Thought Leadership CRM Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

JUNE 21, 2016

Before we get started, let’s take a look as some assumptions I’ve made about your marketing and sales technology: Your sales team is using a customer relationship management (CRM) system and your marketing team is using a complete marketing automation platform. Measure Your ROI.

Marketing Automation Platform 101

Marketing Automation Platform Thought Leadership CRM Marketing 101

Adobe Experience Cloud Blog

JUNE 24, 2015

You had the data list pulled from your demand gen team a month ago—but your CRM data has not been refreshed in a while. This is why it’s imperative for your CRM data to be of the highest quality, which means having high quality identity data. Next, you need to ensure that your CRM database is up to your standards with complete records.

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

APRIL 17, 2015

Automation is the fuel that allows businesses to stay one step ahead of the game. Marketing automation software is not just a fancy synonym for customer relationship management software. While CRM focuses primarily on sales, marketing automation concentrates on—surprise—marketing!

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

JUNE 22, 2015

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. Marketers can then use those profiles to personalize emails or website content.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2020

Video marketing platforms integrate with your marketing automation platform (MAP) or customer relationship management (CRM) system to show you which leads have watched which videos and for how long. Get the overview with this short explainer video. Scoring Leads Based on Video Consumption.

Marketing Automation Platform 161

Marketing Automation Platform Thought Leadership CRM Video Marketing 161

Adobe Experience Cloud Blog

AUGUST 5, 2013

One of the most striking things for me in my first 100 days is how the marketing automation platform harmonizes effort within the marketing team, which is spread over three continents. But for now my journey with marketing automation will continue to evolve, what will I think after a year?

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 20, 2013

We jump right in with some discussion around our marketing automation sync with our CRM and through this discussion we realize that we should be using the campaign function in our CRM to track the success of our call campaigns. This will be consistent with our marketing automation platform and attribution in the future.

CRM 134

CRM Marketing Automation Platform Thought Leadership Marketing 134

Adobe Experience Cloud Blog

JUNE 7, 2013

Sync leads to your marketing automation platform. Similar to forms on your landing pages, syncing the data from Twitter’s Lead Generation Cards will automatically bring leads into your marketing automation platform. Now that you know what a Lead Generation Card is, let’s get into the 6 tips! Email Address.

Marketing Automation Platform 134

Marketing Automation Platform User-Generated Thought Leadership CRM 134

Adobe Experience Cloud Blog

SEPTEMBER 10, 2015

The latest eConsultancy “State of Digital Marketing in Australia and New Zealand” report, commissioned by Marketo, shows how marketers thoroughly understand the need for technology. While marketing automation systems don’t allow you to alter the past, they are brilliant when it comes to driving different outcomes in the future.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 7, 2017

You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals. Check out these seven tips: 1.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 8, 2015

Important teams to have in alignment with are sales management, sales operations, the CRM administrator, IT staff, and a webmaster or digital team. Nothing gives marketers confidence like knowing that their company is willing to invest in them to gain the skills and experience required to do the job right.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 10, 2013

That’s why your marketing automation platform and CRM should have rules for automatically de-duplicating lead records. Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 2) Set Up Alerts.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Management 134

Adobe Experience Cloud Blog

JUNE 22, 2018

It is a relatively young market but, as seen above, it’s destined to become a staple of every marketing team’s strategy before we know it. If your team hasn’t yet adopted a marketing automation platform, here are five reasons why it’s an investment worth making today. Time Savings. Scalability.

Marketing Strategy 134

Marketing Strategy Thought Leadership CRM Law 134

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. I’d like to hear your thoughts in the comments. How do you use data in your decision-making?

Transform 134

Transform Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

JANUARY 30, 2019

and the USA are the same, marketing automation platforms and CRMs view them as different—and that can impair your smart lists, scoring, and segmentation. Integrate marketing and sales data. Organizing all data in one location best supports personalized marketing that delivers the right content at the right time.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Adobe Experience Cloud Blog

DECEMBER 1, 2016

How do you account for leads generated from your CRM? Develop a lead lifecycle process that both sales and marketing can agree on (and follow). Define roles within your marketing organization to ensure consistent process is followed. You will be surprised by how many gaps you’ll uncover.

Thought Leadership 134

Thought Leadership Fashion Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2016

While these data warehouses maintain and hold data, by nature, many DMPs can’t necessarily match users across screens because this data may not be connected to a marketing automation platform or CRM system that holds valuable buyer data to conduct more seamless experiences.

Thought Leadership 134

Thought Leadership Retail Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

AUGUST 7, 2015

Even sophisticated content like assessments that branch down different paths based on responses, interactive infographics, and interactive videos, can be created by marketers that have the right software platform at their disposal. Instead, the data should flow seamlessly into your marketing automation platform.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

MAY 24, 2016

If you already have your target persona, such as those built to segment and target audiences within your marketing automation platform, take advantage of all the filters the LinkedIn premium account offers to create targeted lists. Build Your Account Contact List with “Export to CRM”.

Thought Leadership 103

Thought Leadership CRM Marketing Automation Platform Shipping 103

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. I won’t bore you with sloppy workarounds about how you can try to export activities from different vendors (your ESP, CRM, etc.)

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 17, 2019

when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). Sales can use real-time data to inform timely and relevant outreach, customer teams can use it to build better relationships, and marketing can use it for personalized post-event follow up.

Logistics 133

Logistics Event Marketing Thought Leadership CRM 133

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. CRM agility.

B2C 129

B2C Whitepaper CRM Marketing Automation Platform 129

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

Collaborate with your sales team and review your customer relationship management (CRM) history for high-yield and quick win companies. Make sure you can import your list(s) from your CRM, define them as a specific audience, and modify them at any time. Competitors: competitors’ prospects and customers. Choose a Complete ABM Solution.

Thought Leadership 134

Thought Leadership CRM Marketing Automation Platform eBook 134

Adobe Experience Cloud Blog

JULY 24, 2020

Here are three ways you and the marketing operations team can leverage Marketo Engage to increase efficiencies, resulting in more time to strategize and soar to the next level. Marketo is a robust Marketing Automation Platform. Think Scalability and Growth. One of the key features is Standard Program Templates and Tokens.

Thought Leadership 141

Thought Leadership Marketing Automation Platform CRM Management 141

Adobe Experience Cloud Blog

JANUARY 6, 2014

The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4 4 in Marketing Automation, #48 in the Overall Contest. This ubiquity makes these applications stickier across organizations and makes marketing automation a necessary cornerstone. Marketing Automation'

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

A proper employee advocacy platform provides several key components that are crucial to your success: Analytics and reporting: External : How do you determine whether your program is accomplishing the goals you set? Awarding points and prizes for activity will encourage employees to stick around and stay engaged on a platform.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM User-Generated 134

Adobe Experience Cloud Blog

APRIL 26, 2016

In this blog, I’ll cover two trends that are driving the demand from the sales team for higher quality leads, and how a strong marketing automation platform can help you provide your sales channel with greater insight into audience behavior: Understanding the Trends. e-commerce, CRM, DMP, etc.).

Marketing Automation Platform 91

Marketing Automation Platform Thought Leadership CRM Marketing 91

Adobe Experience Cloud Blog

JUNE 11, 2014

There is so much data available to marketers today. This is also where marketing automation platforms often come in, helping marketers begin to automate and orchestrate these myriad touch points to drive maximum results and build enduring relationships. Is the future of digital marketing here?

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134