Adobe Experience Cloud Blog

JUNE 22, 2015

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. Marketers can then use those profiles to personalize emails or website content.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Martech

AUGUST 10, 2021

That marketing automation would take away all the tedious, repetitive marketing tasks that marketers hated, freeing them up to focus on more creative and strategic projects. Marketing ops is still bogged down. True automation empowerment. Fast forward 15 years and the result is…well, not really that.

CRM 132

CRM Marketers Marketing Marketing Automation Platform 132

Martech

OCTOBER 20, 2021

That’s the challenge facing Fredrik Salzedo, recently appointed Global Director Martech/CRM at Discovery Plus (he was formerly Director Retention/CRM for the EMEA division. Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience.

Transform 105

Transform User-Generated CRM Marketers 105

Use Insider

NOVEMBER 13, 2024

That’s why in this guide, we’ve gathered the eight best Adobe Experience Cloud competitors and alternatives — from traditional marketing clouds to more modern omnichannel and digital experience platforms. Marketing automation platforms , like Marketo, Drip, and Eloqua.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Lusha

JULY 17, 2024

Let’s face it: traditional marketing can feel like throwing darts blindfolded. That’s the essence of Account-Based Marketing (ABM). Your marketing team might have valuable customer information in their CRM, while your sales team has insights stored in their system. Another common issue is siloed data.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Lusha

JULY 17, 2024

Account-Based Marketing (ABM): A Targeted Approach for High-Value Accounts Account-based marketing (ABM) flips the traditional marketing funnel on its head. It’s a personalized approach where sales and marketing teams collaborate to create tailored campaigns for each target account.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

verse.ai

OCTOBER 1, 2024

Your team should be keeping track of customer interactions in your customer relationship management (CRM) software; this can show you who your customers are, and what their pain points might be. Blogging is budget-friendly at 60% cheaper than traditional marketing. Competitor analysis.

B2C 59

B2C Content Marketing CRM Marketers 59