Martech

OCTOBER 1, 2024

I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. Even if a marketing team doesn’t use AI to “learn Vlookup,” the same outcomes can be achieved through natural language prompting. Natural language prompting for customer data management.

CRM 114

CRM User-Generated Marketing Automation Platform Marketers 114

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Those marketers replacing commercial martech applications were more likely to cite costs. Most important factors for replacement martech applications.

Marketing Automation Platform 104

Marketing Automation Platform CRM Price Marketers 104

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 115

Marketing Automation Platform Manufacturing CRM B2C 115

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

CRM 108

CRM Marketers Marketing Customer loyalty 108

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing Automation Platform 117

Marketing Automation Platform CRM Marketers Marketing 117

MarketingOps

FEBRUARY 12, 2025

As the founder of a generative enterprise AI company, I’ve had countless discussions with Marketing Operations leaders over the past 2 years. While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics.

CRM 147

CRM Whitepaper Health Analytics 147

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. Many marketers choose content creation and personalization versioning for this exact reason. Take a deep breath. Is AI a silver bullet?

Transform 120

Transform Marketers Marketing Marketing Automation Platform 120

MarketingOps

APRIL 3, 2025

What if the secret to driving better marketing performance wasnt in your latest campaign strategy, creative content, or ad spend? For marketing operations, the secret might be hiding in plain sight the quality of your Salesforce data. Your marketing campaigns are only as strong as the data fueling them.

CRM 130

CRM User-Generated Marketing Automation Platform Management 130

Martech

NOVEMBER 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Give me MPM platforms. Some notable MPM platforms include: 1. Sojourn Solutions: They provide insights on measuring marketing ROI and compare MPM platforms with other solutions.

Management 107

Management CMO Marketing Automation Platform Marketers 107

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketers Marketing 98

Martech

FEBRUARY 18, 2025

Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources.

Marketing Automation Platform 113

Marketing Automation Platform CRM Customer Marketers 113

Martech

JULY 11, 2024

CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance. Data integration and management Data is the cornerstone of marketing automation.

CRM 94

CRM Marketing Automation Platform User-Generated Price 94

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Then native CRM integration is a must-have.

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketers Marketing 98

Martech

JULY 24, 2024

This is a common problem with modern marketing tools. Each platform creates and holds its own data, leaving you with an archipelago of data islands. But getting platforms to share data isn’t as hard as you think. Step 1: Turn on integrations Most marketing tools have built-in integrations. But something’s missing.

CRM 114

CRM Marketing Automation Platform Analytics Place 114

Martech

DECEMBER 20, 2024

Library of skills and integrations This library spans key business applications like CRM, Slack and Tableau, and integrations from AppExchange partners. Here are some examples: The CRM Skills let you create agents to automate and enhance customer experiences. Enhancements to the Atlas Reasoning Engine.

CRM 103

CRM Marketing Automation Platform User-Generated Management 103

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. Other than defining the content category and/or media type and simple tracking metadata, unstructured data doesnt have a standardized format we can easily confine to drop downs in CRMs and marketing automation platforms (MAPs).

CRM 89

CRM Transform Whitepaper User-Generated 89

Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? These tools address specific marketing challenges, such as content creation or chatbots. Isolated genAI solutions (indie tools). Embedded genAI features (in incumbent solutions).

Copywriting 120

Copywriting Transform PR User-Generated 120

Chief Martec

SEPTEMBER 26, 2024

As a little bonus for taking the survey, you’ll receive a special edition of our marketing technology landscape graphic that focuses exclusively on the thousands of AI martech startups we’ve cataloged over the past year.) 31% replaced their core marketing automation platform. 22% replaced their CRM.

B2C 115

B2C Marketing Automation Platform CRM Product 115

Lynton Web

AUGUST 3, 2024

Let's explore this offering from the Lynton team and dive into the world of integrated fitness management and marketing automation. Understanding ABC Fitness and HubSpot ABC Fitness Solutions is a comprehensive software platform tailored to the fitness industry.

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

Martech

NOVEMBER 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: I’m in the digital marketing and analytics field for the last 10 years. You’ll be able to bridge the gap between marketing objectives and technological solutions.

CMO 110

CMO Marketing Automation Platform Analytics Digital Marketing 110

Martech

JULY 19, 2024

But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement.

CRM 111

CRM User-Generated Marketing Automation Platform Retail 111

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. In an ideal world, this is orchestration at its finest.

CRM 115

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 115

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.

CRM 132

CRM Analytics Marketers Marketing 132

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Processing.

Marketing Automation Platform 66

Marketing Automation Platform Inbound Marketing Price CRM 66

Martech

JANUARY 7, 2025

Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster. Lets use a marketing automation platform as an example. Incorporate supporting content like guides , case studies, and user testimonials.

SEO 108

SEO Logistics User-Generated Finance 108

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.

CRM 98

CRM Finance Marketers Marketing 98

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. Enter the Marketing Qualified Lead (MQL). Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Martech

FEBRUARY 10, 2025

Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there. While sales teams primarily use these tools, heres how integrating marketing into their execution unlocks even greater impact.

Thought Leadership 75

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 75

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Transform 174

Transform CRM B2C CMO 174

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., But the platforms that power these activities continue to evolve. What do marketing automation tools do?

Marketing Automation Platform 130

Marketing Automation Platform CRM User-Generated Analytics 130

Martech

FEBRUARY 4, 2025

Dig deeper: How to use project management data to inform your marketing hiring strategy Task management When it comes to project management, task management is the table stakes. Any project management tool you’re likely to consider can create, assign and prioritize tasks related to various marketing initiatives.

Management 74

Management Marketing Automation Platform Marketers Marketing 74

Adobe Experience Cloud Blog

APRIL 28, 2015

Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Traditionally, sales enablement refers to educating sales on marketing activities, messaging, and content.

Marketing Automation Platform 130

Marketing Automation Platform Thought Leadership CRM Education 130

Hubspot Marketing

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. SendinBlue.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Adobe Experience Cloud Blog

AUGUST 17, 2016

Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians.

CRM 91

CRM Customer Marketing Automation Platform Thought Leadership 91

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Management 145

Management Whitepaper Marketing Automation Platform Marketers 145

Adobe Experience Cloud Blog

MAY 29, 2014

Author: Frank Passantino Every marketing automation platform uses some type of reporting. But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide.

Marketing Automation Platform 132

Marketing Automation Platform Thought Leadership CRM Marketers 132