CRM New Technology Target Market Whitepaper 
Adobe Experience Cloud Blog
APRIL 29, 2016
In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change. While there are ways to implement segmentation outside of marketing automation (excel, CRM, etc.), For institutional investors, you likely know your target market very well.
Marketing Insider Group
JULY 1, 2020
They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)
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