Remove CRM Remove New Technology Remove Whitepaper
article thumbnail

Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Adobe Experience Cloud Blog

If you invest in the right talent and infrastructure to build these pillars, your website will be much more adept to achieve your goals, whether that’s driving conversions, newsletter signups, or whitepaper downloads. When a company spends all of its resources to develop new channels at the expense of its website, viewers will notice.

article thumbnail

Building Your MarTech Stack Into an Ecosystem

Adobe Experience Cloud Blog

I once downloaded a report about the CRM landscape without realizing that all 40 vendors listed in the report had sponsored it. These platforms typically fall into one of five categories: data management, marketing automation , CRM, ecommerce, and analytics. They provide the backbone of the marketing technology infrastructure.

Transform 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 5 Marketing Must-Haves for Asset Managers and More

Adobe Experience Cloud Blog

Small and large businesses alike face similar challenges, and financial services in general are often behind the curve when it comes to new technology and processes. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era. No firm wants to get audited or fined.

article thumbnail

How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Publishing whitepapers/ebooks? From evolving consumer behavior to new technological developments, your business must be aware of, and ready to, adapt to these shifts.

article thumbnail

Financial Advisors Need to Get Personal or It’ll Cost Them

Adobe Experience Cloud Blog

In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change. While there are ways to implement segmentation outside of marketing automation (excel, CRM, etc.), You may also be using a CRM system to help with your lead scoring.

article thumbnail

What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

You could find some of this information by searching through your CRM and reaching out to those customers who mentioned they were considering your competitor. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Are they publishing something new each week or once a month?

article thumbnail

Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

.); analysis: after collecting data, it’s essential to develop ways to organize it and make it useful for marketing, often requiring the use of specialized tools and platforms, such as a CRM ; application: finally, it’s time to use the knowledge acquired in such strategies. How to measure your results?