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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. What is CRM Reporting? What is CRM Analytics?

CRM 114
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Your Essential Guide to HubSpot CRM Integration

Lynton Web

One powerful strategy to achieve these goals is integrating a robust Customer Relationship Management (CRM) system with HubSpot. A HubSpot CRM integration allows businesses to streamline operations, unify their data, and optimize customer interactions. What is a HubSpot CRM Integration?

CRM 98
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Sourcing first-party data for a CDP: Best of the MarTechBot

Martech

Identify your data sources: Determine the various touchpoints where you collect customer data, such as your website, mobile app, CRM system, email marketing platform, social media platforms, and any other relevant sources. Answer: To source first-party data for a Customer Data Platform (CDP), you can follow these steps: 1.

CRM 88
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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Website / URL * Grade my website Understanding Contact-Based Marketing Understanding contact-based marketing is key to appreciating its role in creating deeper, more effective customer relationships in today’s digital landscape. What is Contact-Based Marketing? Personalized marketing to individuals, not accounts.

CRM 110
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How Financial Services Businesses are Using Automation

Hubspot Marketing

“You had to go to our backend system, tell tech the segment you wanted, have them download a list for you, and then upload it into the email marketing portal. You create the list yourself and add it to the marketing email feature,” Yap says. This is precisely why MFS turned to HubSpot’s CRM. Now, the process is cut in half.

Finance 110
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7 AI Automation Examples that Will Streamline Your Marketing Strategy

Hubspot Marketing

That information would then be sent to a CRM and would be used for target email campaigns that turn me into a new consistent customer. AI automation allows this process to be completed in seconds, saving marketers time and money. How do you plan to implement intelligent automation into your next marketing campaign?

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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

We’re talking about smarter campaigns, sharper targeting, and insights so good they’ll make you wonder how you ever lived without them. Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. Rating: ★★★★★ (4.8/5) Rating: ★★★★☆ (4.5/5)

eCommerce 103