Remove CRM Remove Pharmaceutical Remove Product
article thumbnail

How to optimize sales and marketing processes for efficient customer acquisition

Martech

And rather than hiring another sales rep or BDR, you can automate the process and set up CRM correctly. Boosting sales team productivity Focus on two things: people and processes. Then, let your sales executives (SEs) focus on actually selling rather than doing manual tasks like filling up CRM or following up with the clients.

article thumbnail

Content Moderation in 2023: Tips, Tools, and FAQs

Hootsuite

Just like your social media style guide and social media policy , social media content moderation guidelines outline how to refer to your brand and your products on social channels. For example, a skateboard brand might have a broader range of acceptable vocabulary than a pharmaceutical firm. What those words and phrases are will vary.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 winning strategies to shorten your B2B sales cycle

Martech

Pick your players Think about the industries and roles that would be a perfect fit for your product or service. Who was your product created for, and who brings the greatest value to the business? They offer a CRM solution to healthcare institutions and pharmaceutical companies. Here are a few things for you to focus on.

article thumbnail

Google Performance Max: Everything you need to know

Search Engine Land

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Targeting capabilities Keywords, audiences, and product feeds remain the backbone of campaign targeting. Let me give you an example. That includes: Text.

eCommerce 132
article thumbnail

5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

But the map indicates that marketing automation can also be tied to more niche subreddits such as CRM, B2B SaaS, B2B marketing, and HubSpot, to name a few. You can also set up a sales nurture track with your business development and product teams (it wins you points internally, too!) healthcare, government, and pharmaceutical).

article thumbnail

Webinars: A complete guide with examples

Search Engine Land

Demonstrate your products/services : Webinars represent a chance to demonstrate how your relevant products/services work to an engaged audience. Webinars are a great idea for brands in most verticals, especially those in financial services, consulting, SaaS, and pharmaceuticals (the industry with the highest attendance rate).

article thumbnail

What is Data Enrichment & How to Enrich your Customer Data

Lusha

CRM data looks something like this: First Name. You do this by taking first-part data (data provided by the customer) and enriching it with data from secondary sources, like your B2B marketing database , and B2B prospecting tools (just like Lusha! ;) ) that integrate with your company’s CRM and marketing automation software.