Search Engine Land

MARCH 29, 2023

Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences. This is magic content for B2B promotions via Reddit Ads.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Search Engine Land

FEBRUARY 24, 2023

Attract new leads : Online events are a draw for lots of people, and with a little promotion, new leads will find your webinar and sign up. Webinars are a great idea for brands in most verticals, especially those in financial services, consulting, SaaS, and pharmaceuticals (the industry with the highest attendance rate).

Pharmaceutical 94

Pharmaceutical Finance Whitepaper Promotion 94

Lusha

JANUARY 1, 2022

Adding an unqualified prospect to the customer relationship management (CRM) database and hoping to make a sale is like selling a pair of shoes to a person with no feet— it just ain’t happening! Start with this one: the quality of the contacts in your CRM database. Junior salespeople often struggle to know what to keep track of.

Non-Profit 52

Non-Profit CRM Pharmaceutical Management 52

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 130

Pharmaceutical Health Marketers Marketing 130