Martech

JULY 24, 2024

Why can’t you get all your data in one place? It’s almost impossible to get the deep insights that would reveal themselves if you could get all the data into one place. Getting all the data in one place, however, is not easy. Also, you should aim to eliminate spreadsheets, especially if you have a great CRM.

CRM 115

CRM Marketing Automation Platform Analytics Place 115

Hubspot Marketing

JULY 12, 2024

The second coolest feature is the integration that automatically adds new members to your HubSpot CRM when someone joins your community. In other words, your users can see results from your knowledge base, crowdsourced answers, your CRM, and Google, all in one place. But I may be slightly biased!) See what I did there?)

Management 104

Management CRM Price Analytics 104

Martech

NOVEMBER 8, 2024

Your CRM likely holds more valuable insights than you realize. It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. Clear goals and objectives.

Gen Z 122

Gen Z CRM Millennials B2C 122

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Understand integration points between CRM, automation, and reporting platforms.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Martech

SEPTEMBER 12, 2024

This is how SFDC became much more than a CRM , with marketing automation tools and — something that is particularly relevant to the discussion around data — a customer data platform ( CDP ). Integrating more features naturally drives customers to the platform and the core CRM product. Will other CRMs be on the podium?

Marketing Automation Platform 106

Marketing Automation Platform CRM User-Generated Price 106

Martech

MARCH 20, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Currently, A/B tests are available for CTAs placed on your website, with email CTA testing not yet supported.

CRM 91

CRM User-Generated Management Communications 91

Martech

OCTOBER 22, 2024

The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Management of products, orders, customers, pricing and promotions in one place. With a suite spanning marketing, sales, service and commerce, personalized messaging and support become easier.

eCommerce 114

eCommerce Transform CRM Price 114

Search Engine Land

AUGUST 14, 2024

Qualifying leads for ad platforms using CRM data. CRM or other database Everything you do in lead gen revolves around generating inbound queries. You need a place for those leads to go, a process and people to follow up with them and a way to determine which ones are most valuable to your business. Connect your CRM.

Advertising 116

Advertising Advertisers Branding CRM 116

Martech

JANUARY 8, 2025

The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). From there, use your CRM to send recap emails or next steps within two hours of the meeting. Also, work with sales to ensure your CRM integrates perfectly with tools that make this process efficient.

CRM 120

CRM Customer Acquisition Analytics Communications 120

Martech

JULY 31, 2024

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Once your tighter standards are in place, I recommend setting a revised acquisition target. It doesn’t really move the needle as much as systems in place that are picking up their cues.

Customer Acquisition 118

Customer Acquisition CRM Email Marketing Place 118

Martech

SEPTEMBER 6, 2024

With the new Social Inbox, you can streamline all your social interactions in one place, eliminating the need to switch between platforms. It identifies target companies and contacts within your CRM, researches their business needs, detects intent signals, and crafts personalized emails.

CRM 111

CRM User-Generated Analytics Management 111

Martech

SEPTEMBER 19, 2024

The AI understood and fixed the math problem, though I’m unsure exactly why it made the mistake in the first place. At one point, the math stopped mathing, and so, using my spreadsheet as a reference, I was able to get the AI back on track: Explain to me how if the churn rate is 100% why doesn’t this go to 0? Oh, silly LLM.

User-Generated 132

User-Generated CRM Marketing Strategy Advertising 132

SocialPilot

JANUARY 6, 2025

This connection allows you to centralize all your review-related tasks, i.e., responding to reviews, tracking feedback, and analyzing customer sentiment, in one single place. Thus, you can easily respond to reviews from a single dashboard and monitor all feedback in one place.

CRM 110

CRM Management User-Generated Price 110

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This enhancement also saves a lot of time and puts more of your vital product information in one place. Having all of this information in one place will be a significant time saver.

CRM 104

CRM Analytics Place Product 104

Hubspot Marketing

NOVEMBER 19, 2024

Consider integrating a new CRM across an enterprise. But if I’m trusting a vendor with my enterprise’s new CRM (and potentially hundreds of thousands or millions of dollars), I need to believe they’re the best fit. You’ll also see researchers place greater weight on responses based on a respondent’s influence over a final decision.

Market Research 121

Market Research B2C Marketing Marketers 121

Hootsuite

OCTOBER 7, 2024

Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records.

Analytics 114

Analytics Price PR CRM 114

Martech

SEPTEMBER 25, 2024

Features lead marketers to look for replacements While cost is important for replacement applications, the survey found it’s features that are most likely to send marketers and marketing operations professionals looking for a replacement in the first place. Source: 2024 MarTech Replacement Survey.

Marketing Automation Platform 105

Marketing Automation Platform CRM Price Marketing 105

Hubspot Marketing

SEPTEMBER 6, 2024

Pros Easily integrates into your CRM. What I like: If you’re already using the HubSpot CRM, using Content Hub for marketing- and content-related purposes makes sense. I like that all aspects of your ecommerce business, from sales to content creation to customer outreach, are housed in one customer-focused CRM.

eCommerce 100

eCommerce Price Transform CRM 100

illumin

AUGUST 15, 2024

One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. This lets advertisers reach the right audience, in the right place, without wasting time and effort on irrelevant locations. You can use this audience to increase reach or to suppress a list of unlikely voters.

Advertising 105

Advertising Advertisers Transform CRM 105

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. However, when performance reviews hinge on how many contacts were added to the CRM, quantity is prioritized over quality. The real job of marketing isn’t to generate clicks.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. Breeze Copilot (formerly known as ChatSpot) works with AI and your CRM data to help you get work done faster without sacrificing quality.

Analytics 130

Analytics Customer Journey CMO Marketing 130

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. Jumping between your social media analytics , email marketing dashboards, CRM, and other tools sometimes feels like you’re back in the Stone Age. I get it: reporting is a chore.

Analytics 123

Analytics Transform CRM Marketing 123

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. You should already have the processes in place to manage unsubscribe requests initiated through automatic replies. The suggestions may include unsubscribing.

Email Marketing 114

Email Marketing Copywriting User-Generated Promotion 114

Martech

FEBRUARY 13, 2025

This update improves data accuracy and speeds up CRM management by ensuring edits are instantly applied, reducing frustration and making data entry more efficient. Instead of managing multiple workflows, admins can now map, execute, and analyze their full marketing automation strategy in one place.

CRM 92

CRM Health Transform Management 92

Martech

JANUARY 8, 2025

It’s also important to note differences between data sources, like GA figures excluding returns while backend CRM data includes them. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key. stitching together Meta spends with Adobe conversions).

Analytics 107

Analytics eCommerce CRM Retail 107

The Marketing Operations Leader

JANUARY 27, 2025

Tech stack integration for seamless operations : Explore advancements in tech stack integration and data management for optimal CRM and ESP functionality. The way the hiring manager answers these questions will tell you if this is the right place for you to grow. What’s the team culture like? How does leadership measure success?

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Martech

NOVEMBER 11, 2024

Centralized data: An MPM platform gathers all our marketing data in one place. Integration capabilities: Ensure the MPM platform can integrate with our existing tools and systems (like CRM, email marketing, and social media platforms). Here’s why it’s essential: Why an MPM Platform is important for our launch: 1.

Management 109

Management CMO Marketing Automation Platform Marketing 109

Litmus

OCTOBER 31, 2024

CDM vs. CRM Let’s take a quick aside to have a vocabulary lesson on one of marketing’s many acronyms. Customer Data Management (CDM) is a tool that consolidates all of your customer data from various sources in one place. Customer Relationship Manager (CRM) stores customer data like demographics, interactions, and purchase behavior.

CRM 85

CRM Management Email Marketing Transform 85

Hubspot Marketing

NOVEMBER 14, 2024

But, AI tools can help you include personalized information from your CRM to humanize copy. With all these pieces in place, you can start running your campaign. Your goal should be to reach the right people, in the right place, at the right time, with the right message. Delivery at the right place and time.

Direct Mail 126

Direct Mail Marketing Marketers Email Marketing 126

Customers.ai

DECEMBER 4, 2024

Leverage Your Website as a Growth Machine Your website isn’t just a place for visitors to browse—it’s your email list’s secret weapon. Email List Growth Hack 12: Connect CRM Data Supercharge your email marketing by integrating visitor ID tools with your CRM and email platform (Customers.ai The result? Definitely.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Sprout Social

SEPTEMBER 26, 2024

The Smart Inbox pulls comments, reviews‌ and Messenger conversations into a central dashboard to review and respond to them in one place. Our social CRM provides conversation history and customer details, to personalize responses. Plus, like Sprout, their social media inbox lets you respond to comments and DMs in one place.

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Martech

AUGUST 13, 2024

We want to make sure that customers have the ability to easily pull the appropriate data into our platform from those central data sources and then have a place to marry that data with the data we have — who clicks on an email, what channels are they most responsive in, all the things that we observe.”

Customer 114

Customer Customer Journey eCommerce CRM 114

Hubspot Marketing

MARCH 10, 2025

I talked to sales experts and dug into data to find out whether cold calling still has a place in the modern sales strategy. Based on everything Ive learned, I believe B2B telemarketing still deserves a place in most companys sales strategies. A powerful CRM is a must to keep all your leads and prospects in one place.

Telemarketing 77

Telemarketing Gen Z Whitepaper CRM 77

Hubspot Marketing

FEBRUARY 26, 2025

This visualization helps you place each stakeholder into one of four categories: As Gopinath notes, At PMI, there is a great deal of learning available to guide stakeholder management. Many teams successfully use project management or CRM systems to track and manage these communication preferences systematically.

Finance 105

Finance Transform Communications CRM 105

Litmus

SEPTEMBER 25, 2024

This is where you keep things fresh and remind them why they stuck around in the first place. Quick tip: Keep it fresh and relevant, and remind them why they fell in love with your brand in the first place. Try Litmus Personalize Lifecycle marketing FAQs Is lifecycle marketing the same as CRM?

Management 94

Management Marketing Marketers CRM 94

Martech

NOVEMBER 26, 2024

To ensure you can optimize customer interactions, stay agile and deliver a seamless customer experience, a good place to start is to audit your CX technology. Integration capabilities: Connecting your CX tech stack Evaluation questions Are all CX tools integrated with your CRM and other customer data systems? Why do a CX tech audit?

Customer Journey 72

Customer Journey CRM Law Analytics 72

Six & Flow

MARCH 18, 2025

A CRM that keeps you stuck in one place. Working in sales, marketing, or customer support doesnt mean youre always tied to a desk. Youre chasing leads, meeting clients, handling customer queries, and juggling about a million other things while on the move. The last thing you need?

CRM 52

CRM Place Customer Marketers 52