Marketing Insider Group

FEBRUARY 10, 2025

Customer Relationship Management (CRM) systems automate part of the relationship-building process so businesses can build strong customer connections. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond.

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CRM Customer Transform Customer loyalty 96

Marketing Insider Group

FEBRUARY 5, 2025

Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. What is CRM Workflow Automation?

CRM 69

CRM Transform Customer Journey Communications 69

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships.

CRM 72

CRM Transform Marketing Automation Platform Marketing 72

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

CRM 59

CRM Management SEO Transform 59

Martech

DECEMBER 6, 2024

While structured data has long been the foundation of CRM, unstructured datalike conversationsholds the key to deeper insights into customer sentiment, behavior, and intent, said HubSpot CEO Yamini Rangan in a company release. With Frame AI, we can bring these insights into the customer platform to help businesses grow smarter and faster.

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CRM Communications Customer Product 119

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams.

Transform 66

Transform CRM Customer Analytics 66

Marketing Insider Group

MARCH 3, 2025

Opening a shop with useful products people want is only one part of the equation. You must also find your target demographic, explain to customers what makes your products better than the competition, and earn their continued patronage. With a good CRM platform, you can find new customers and keep them.

CRM 52

CRM Communications Management Analytics 52

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

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CRM Customer Journey Customer loyalty Management 115

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. These products include: Customer Relationship Management (CRM) systems to manage customer data and interactions.

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Management CRM Analytics Marketing 125

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. I then constructed a different sample file that listed the product modules licensed by each account.

CRM 121

CRM User-Generated Marketing Automation Platform Marketing 121

Martech

NOVEMBER 6, 2024

Step up live call productivity with AI-powered Copilot assistance. Updated CRM object merge behavior to be aware of. This efficient, on-the-go access streamlines their day-to-day lead management flows and boosts productivity. Seamlessly connect HubSpot tickets to Microsoft Teams. Quickly exclude records from active lists.

CRM 118

CRM Transform User-Generated Management 118

MarketingOps

APRIL 3, 2025

5 Automation Plays to Supercharge Your Salesforce Data To harness the treasure trove of insights hidden in your CRM, your data must be accurate, consistent, and actionable. And your CRM is no different. Lets say your CRM has multiple entries for the same customer, each with slightly different details, like John Doe and John.

CRM 130

CRM User-Generated Marketing Automation Platform Management 130

Martech

JULY 24, 2024

Also, you should aim to eliminate spreadsheets, especially if you have a great CRM. There are many different products that can be used, and you’ll have to find a balance between cost, features, reliability and ease of use. We’ll examine how you could use two different products: Zapier and Make. Create an account and log in.

CRM 120

CRM Marketing Automation Platform Analytics Place 120

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. cart abandonment, product views) to re-engage customers at critical moments in their journey. For example, if a customer frequently buys eco-friendly products, we can highlight similar products in their communications.

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Customer B2C CMO Customer Journey 116

Martech

JULY 19, 2024

Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? Businesses are born, then they reach the point in their growth where they need a CRM. HubSpot was having a problem with customers downgrading their HubSpot product tiers (most likely to save money). AI innovation.

CRM 118

CRM User-Generated Marketing Automation Platform Retail 118

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Hubspot Marketing

JULY 12, 2024

After all, if you’re running a B2B product support forum you need a different tech stack than someone modding a Bluey fandom on TikTok, right? The good and the bad: “At HubSpot we run our Product Success community on Khoros,” says Jenny Sowyrda. I’m not even a little surprised. That said, there were pros and cons about this tool.

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Management CRM Price Analytics 98

The Marketing Operations Leader

APRIL 8, 2025

We'll feature six badass martech products in a fast-paced session where Jacqueline, Justin, Phil, and I will help judge. Block off your calendar for May 9th at 12 pm EST. The first-ever Shark Tank-style martech spotlight session is happening! Brought to you by Humans of Martech. Here are the Core Components of Go-To-Market (GTM) Technology.

CRM 130

CRM Health Price Analytics 130

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. It’s where you build your online presence, including product pages, blog posts, and landing pages. This ensures that the content is visually appealing and consistent with the brand’s identity.

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Management eCommerce CRM User-Generated 120

Marketing Insider Group

JULY 30, 2024

Managing your data requires robust systems like CRM platforms to organize and analyze the information. Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information.

Transform 126

Transform CRM Communications Management 126

Martech

JANUARY 8, 2025

The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). Set up rules so leads are routed to the right person immediately based on location, deal size, product interest or any other criteria that make sense for your business. The fix Speed is everything here. The fix Streamline your tech stack.

CRM 125

CRM Customer Acquisition Analytics Communications 125

Martech

DECEMBER 3, 2024

Existing martech giants like Adobe, HubSpot, Microsoft, Salesforce and SAS have aggressively integrated new AI capabilities into their products, leveraging both generative and traditional machine learning. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

CRM 130

CRM User-Generated Management Customer 130

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation.

Transform 125

Transform CRM Analytics User-Generated 125

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Management of products, orders, customers, pricing and promotions in one place. Why we care.

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eCommerce Transform CRM Price 118

Search Engine Land

JULY 26, 2024

Integration with Zapier for direct CRM connectivity. By the numbers: 75% of B2B decision-makers say Reddit has the most influential perspectives on business products. The Zapier integration allows advertisers to streamline lead management by automating the process of sending leads directly to their CRM systems. Bottom line.

CRM 107

CRM User-Generated Advertising Advertisers 107

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Collaborate with product teams to enhance user experience and drive engagement. Technical proficiency: Familiarity with CRM systems (e.g., Google Analytics).

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115

Martech

JULY 11, 2024

When evaluating new platforms, prioritize robust CRM integration and customer data platforms (CDPs). New platforms can offer seamless, intuitive CRM integrations, contrasting sharply with the cumbersome processes of legacy systems. Data integration and management Data is the cornerstone of marketing automation.

CRM 103

CRM Marketing Automation Platform User-Generated Price 103

Hubspot Marketing

JULY 25, 2024

For example, this viral video ad features a woman casually talking about a product while seated inside her car. Instead, low-production, personable videos are taking the lead, outperforming traditional ads on platforms like TikTok and Instagram Reels. It’s how a real person would talk about a product."

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Transform Logistics CMO Marketing 132

Lusha

DECEMBER 4, 2024

Here’s the scoop on what’s new in Lusha this month: Just Landed: Upgraded CRM Indicators! Now, HubSpot and Bullhorn users can enjoy smarter, faster prospecting with CRM indicators that show you exactly which contacts and companies already exist in your system. The post Lusha Product Updates: November 2024 appeared first on Lusha.

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Product CRM Transform Target Market 52

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. This includes understanding customer needs and preferences and tailoring products, services and marketing messages accordingly.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Own acquisition is a reminder that CRM users are trusting their most valuable data to clouds managed and secured by SaaS vendors.

CRM 113

CRM Analytics Management Customer 113

Search Engine Land

AUGUST 14, 2024

Qualifying leads for ad platforms using CRM data. Among the advantages of a well-oiled AI setup are: Improved productivity. CRM or other database Everything you do in lead gen revolves around generating inbound queries. Something like a reCAPTCHA will drastically reduce the number of bots and spammers who end up in your CRM.

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Advertising Advertisers Branding CRM 116

Martech

AUGUST 19, 2024

An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services. Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

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Key Performance Indicator Marketing Marketers CRM 118

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

Price 121

Price Health CRM Retail 121

Martech

DECEMBER 30, 2024

Im excited about how AI is helping modernize the way marketers, especially in B2B, approach the age-old issue of ICP analysis and account data enrichment, said Gurdeep Dhillon, CMO of Contentstack, a composable CRM. Customers arent just using keywords to find products and brands, theyre searching more conversationally.

Transform 112

Transform CMO Retail CRM 112

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Transform 104

Transform CRM Analytics eCommerce 104

Martech

SEPTEMBER 6, 2024

Managers can better balance automation with personalized touches, ensuring that time is spent on the most promising leads, ultimately driving better results and improving productivity. It identifies target companies and contacts within your CRM, researches their business needs, detects intent signals, and crafts personalized emails.

CRM 115

CRM User-Generated Analytics Management 115