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How B2B marketing is becoming a strategic growth driver

Martech

By harnessing data, marketers can anticipate market trends, understand customer needs and create targeted campaigns that resonate with their audiences. Today, data drives all facets of marketing, breaking down silos and ensuring alignment across functions.

Transform 125
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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Marketing leaders can use tools like Google Analytics to track website performance, CRM systems to analyze customer interactions, and customer insights platforms to gather feedback as they embrace data-driven decision-making. Marketing Insider Group can help you optimize your marketing with our CRM and Marketing Management solution.

CMO 79
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B2B Marketers Struggle With Measuring Content Marketing

Marketing Insider Group

Businesses that have a content marketing strategy can generate up to three times more sales leads than traditional marketing. Businesses get three times as many leads while spending 62% less than traditional marketing. Challenges of Content Marketing Measurement. But that’s not even the best part.

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How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter

Duct Tape Marketing

And when I looked at the best, most sophisticated marketers in the world, yourself very much included, their not to-Do list is actually much bigger than their to-do list. In a lot of ways, really good marketers like yourself are actually going to be more necessary, I think in a lot of ways. Surprisingly. They don't do a lot of stuff.

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Important Marketing Terms You Should Know

Exposure Ninja

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events.

PR 52
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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing?

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing?