CRM, Product and Product Life Cycle

A look at martech investment and innovation

Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. However, the reality is we add any product to our directory of 15,000+ products that a customer wants to include in their martech stack.

Product Life Cycle

Product Life Cycle CRM Marketing Automation Platform Customer Journey

How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Econsultancy

FEBRUARY 9, 2022

“We were doing really good personalisation on a channel-by-channel level,” explains Saul Lopes, Head of CRM at Currys plc. ” and, “If a customer is hunting for a product, how can we better assist that sale?” It’s, ‘Okay, how are we going to personalise the product on the webpage?

Copywriting

Copywriting Communications CRM Product Life Cycle

Marketing Pro Pulse

A look at martech investment and innovation

How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Webinars

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