Marketing Insider Group

FEBRUARY 10, 2025

Customer Relationship Management (CRM) systems automate part of the relationship-building process so businesses can build strong customer connections. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond.

CRM 95

CRM Customer Transform Customer loyalty 95

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams.

Transform 65

Transform CRM Customer Analytics 65

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. They have a portfolio of approximately 16,000 products. In your inbox.

Transform 136

Transform Customer CRM Finance 136

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 123

Transform CRM Analytics User-Generated 123

Marketing Insider Group

FEBRUARY 5, 2025

Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. What is CRM Workflow Automation?

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CRM Transform Customer Journey Communications 68

Lynton Web

FEBRUARY 7, 2025

When sales teams can't quickly access product specifications during customer calls, or marketing teams lack visibility into how prospects engage with technical content, the entire organization operates at a fraction of its potential. Comprehensive data integration transforms marketing operations from a cost center into a revenue driver.

Transform 52

Transform Manufacturing Copywriting CRM 52

Martech

SEPTEMBER 1, 2021

Users range from informal groups of individuals with shared interests to corporate clients seeking to build a community around their products and services. MarTech Replacement Survey finds marketing transformation is accelerating . This is the latest move that Google is making to push automation through their ad products.

Transform 135

Transform CRM Marketers Marketing 135

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Why we care.

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eCommerce Transform CRM Price 117

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships.

CRM 71

CRM Transform Marketers Marketing 71

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Transform 103

Transform CRM Analytics eCommerce 103

Martech

APRIL 9, 2025

Beyond single-step tasks: The potential of full-process orchestration While many AI applications today focus on single-step tasks, the real transformation lies in full-process orchestration, which AI agents (in the future) will manage autonomously. Human insight and ingenuity still matter most in these areas. Company research.

Transform 126

Transform Marketers Marketing Copywriting 126

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

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CRM Management SEO Transform 58

Marketing Insider Group

JULY 30, 2024

Managing your data requires robust systems like CRM platforms to organize and analyze the information. Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information. The result is more personalized and effective marketing strategies.

Transform 125

Transform CRM Communications Management 125

Martech

AUGUST 7, 2024

However, it’s potentially transformational for those who invest in a forward path. While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. Probably not.

Transform 125

Transform Marketers Marketing Marketing Automation Platform 125

Martech

MARCH 24, 2025

Todays top platforms leverage AI for: Hyper-personalization AI analyzes customer behavior in real-time, crafting highly personalized subject lines, email content and product recommendations. Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI?

Email Marketing 107

Email Marketing Transform User-Generated eCommerce 107

Martech

OCTOBER 24, 2024

How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Automating repetitive tasks boosts productivity and reduces costs. Isolated genAI solutions (indie tools).

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Copywriting Transform PR User-Generated 126

Martech

NOVEMBER 6, 2024

Step up live call productivity with AI-powered Copilot assistance. Updated CRM object merge behavior to be aware of. This efficient, on-the-go access streamlines their day-to-day lead management flows and boosts productivity. Seamlessly connect HubSpot tickets to Microsoft Teams. Quickly exclude records from active lists.

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CRM Transform User-Generated Management 116

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. This could significantly disrupt search behaviors and organic SEO strategy.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. This targeted approach enhances efficiency, reduces costs and improves overall outcomes, demonstrating the principle’s transformative potential in strategic decision-making.

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Key Performance Indicator Transform User-Generated CMO 122

Search Engine Land

JULY 25, 2024

In some companies, this step is completed with exhaustive research, business intelligence data and financial information backed up end-to-end through CRM or other platforms. Transformation The last phase of START planning is transformation.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketers 110

Martech

MAY 18, 2022

When it comes to promoting and selling products, content is the beginning of everything. So it’s imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders. Register today for “Content Comes First: Transform Your Operations With DAM,” presented by Acquia.

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Transform Promotion Management Customer 102

Martech

AUGUST 21, 2024

With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. Company technology Customer technology Purpose: Digital Transformation 1.0 Purpose: Digital Transformation 2.0 Sales and customer support departments operate the same way. Companies become software.

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Customer Transform Logistics Finance 110

Econsultancy

MAY 25, 2022

As a company that offers both eye tests and hearing tests as well as products that aid vision and hearing like glasses, contact lenses and hearing aids, Specsavers has a unique challenge when it comes to the customer experience. Specsavers’ Tina Christison, in conversation with Steffan Aquarone, at Econsultancy Live: CX 2022.

Transform 100

Transform Customer CRM Communications 100

Lynton Web

DECEMBER 29, 2024

The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Technology Factors : Are you migrating from a legacy CRM or starting from scratch? You might eventually reach your destination but waste valuable time and resources.

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Customer Journey Customer Transform CRM 97

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform.

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Analytics Transform CRM Marketers 121

SocialPilot

JANUARY 30, 2025

In this blog, were diving into how automating your review collection can transform your business. With automated systems, you can send timely and personalized review requests to customers via email, SMS, or other CRM integrations. Most of the consumers do not bother to leave a review post the delivery of the product or service.

Transform 40

Transform CRM Automobile Management 40

Marketing Insider Group

AUGUST 7, 2024

At the forefront of this transformation is ChatGPT, a powerful language model by OpenAI that typically attracts over 1 billion monthly visitors. The tool seamlessly integrates with CRM and email, providing value in sales assistance, training, and personal task management.

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Transform CRM User-Generated Communications 89

Hubspot Marketing

MARCH 10, 2025

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. Imagine asking your AI assistant to help with a customer issue, but it cant see their recent emails, doesnt know about their last support call, and has no idea about the new product update that might solve their problem.

Transform 79

Transform CRM User-Generated Customer Journey 79

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. The thing that excites me the most is its product recommendation capabilities. Pricing : Not listed.

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Price Thought Leadership Transform User-Generated 119

Hubspot Marketing

NOVEMBER 19, 2024

B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. Usually, B2B products are more complicated. Product or service use.

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Market Research B2C Marketers Marketing 120

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. What is social CRM? Social CRM stands for social customer relationship management. Integrating social media into your CRM also allows you to create a fuller picture of the success of your social marketing strategy.

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CRM Transform Place Management 143

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. It’s where you build your online presence, including product pages, blog posts, and landing pages. This ensures that the content is visually appealing and consistent with the brand’s identity.

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Management eCommerce CRM User-Generated 118

Martech

DECEMBER 27, 2023

Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Here’s how. Get MarTech!

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CRM Transform Customer Acquisition Analytics 109

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

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Finance Transform Communications CRM 103

Martech

FEBRUARY 26, 2025

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. This is especially true of data on product usage and customer feedback from social media and review sites.

Transform 55

Transform CRM Product Customer 55

Lusha

DECEMBER 4, 2024

Here’s the scoop on what’s new in Lusha this month: Just Landed: Upgraded CRM Indicators! Now, HubSpot and Bullhorn users can enjoy smarter, faster prospecting with CRM indicators that show you exactly which contacts and companies already exist in your system. The post Lusha Product Updates: November 2024 appeared first on Lusha.

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Product CRM Transform Target Market 52

Martech

MARCH 27, 2025

We literally cannot treat it with the same care, as that would risk productivity and quality issues, and even greater brand impacts. In most CRM/MAP systems, this results in a set of standard drop-down menus that are co-managed by sales and marketing ops. Remember, AI models are not rule-based like our CRM/MAP.

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CRM Transform Whitepaper User-Generated 93