article thumbnail

Mail still holds appeal for younger generation

Martech

That’s according to new research from online postage and shipping vendor Stamps.com. Dig deeper: Postie launches CRM Optimization for direct mail Mail: The positives. Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. Why we care.

Gen Z 117
article thumbnail

Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

Is it deceptive marketing, good copywriting or CRM gone rogue? FWD: Your exclusive FREE SHIPPING notification. I did not leave something in a cart, ask about a $100 credit or get a free shipping offer from a friend. Emails like this might indicate problems with your CRM platform. Did you forget something?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why your marketing isn’t working — and how an audit can help fix it

Martech

Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. However, to dig deeper, you’ll need lead pipeline and CRM data at a minimum, and possibly more advanced third-party tools to refine your research.

CRM 112
article thumbnail

Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

Hubspot Marketing

Not only is this method inconvenient, but if all your marketing efforts aren’t connected by a customer management solution, or CRM, it also creates a disjointed experience for customers. CRMs are traditionally considered a tool for sales teams to track leads, prospects, and customers. How Your CRM Works With Other Tools.

CRM 145
article thumbnail

Customer journey maps: What you need to know

Martech

At each touchpoint, there are things to be done, such as filling in shipping or billing information. Each touchpoint also shows us the emotion a customer is experiencing, such as angst if they’re looking for a shipping update, for example. Visualization tools like UXPressia, Lucidchart and Microsoft Visio will get the job done.

article thumbnail

10 advanced strategy ideas for Google Ads

Search Engine Land

For example, if there are shipping delays and people start shopping earlier, like in November, you wouldn’t want to save all your budget for December and then find out that most people have already finished shopping. Integrating with your CRM and ensuring it’s working properly is crucial.

eCommerce 101
article thumbnail

Customer Targeting Strategies: How to Find and Engage Your Ideal Audience

Customers.ai

Dive into your CRM to spot patterns. Cart Abandoners and Wishlist Creators Cart abandoners: Hit them with a friendly reminder email, throw in free shipping, or offer a time-sensitive discount. Show them winter gear or offer free shipping to their area. HubSpot: For CRM and email segmentation. In colder regions?