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Mail still holds appeal for younger generation

Martech

That’s according to new research from online postage and shipping vendor Stamps.com. Dig deeper: Postie launches CRM Optimization for direct mail Mail: The positives. Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. Why we care.

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Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

Hubspot Marketing

Not only is this method inconvenient, but if all your marketing efforts aren’t connected by a customer management solution, or CRM, it also creates a disjointed experience for customers. CRMs are traditionally considered a tool for sales teams to track leads, prospects, and customers. How Your CRM Works With Other Tools.

CRM 145
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10 Overlooked Ecommerce Store Conversion Optimizations You Need to Try Now

Customers.ai

These aren’t your basic “add free shipping” tips. Personalize Everything : Sync this data with your CRM or dynamic content tools to deliver tailored experiences. Highlight free shipping or an extra discount to seal the deal. Shipping Cutoffs : Use clear messaging like “Order within 2 hours to get it by Friday!”

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Customer journey maps: What you need to know

Martech

At each touchpoint, there are things to be done, such as filling in shipping or billing information. Each touchpoint also shows us the emotion a customer is experiencing, such as angst if they’re looking for a shipping update, for example. Visualization tools like UXPressia, Lucidchart and Microsoft Visio will get the job done.

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10 advanced strategy ideas for Google Ads

Search Engine Land

For example, if there are shipping delays and people start shopping earlier, like in November, you wouldn’t want to save all your budget for December and then find out that most people have already finished shopping. Integrating with your CRM and ensuring it’s working properly is crucial.

eCommerce 101
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Customer Targeting Strategies: How to Find and Engage Your Ideal Audience

Customers.ai

Dive into your CRM to spot patterns. Cart Abandoners and Wishlist Creators Cart abandoners: Hit them with a friendly reminder email, throw in free shipping, or offer a time-sensitive discount. Show them winter gear or offer free shipping to their area. HubSpot: For CRM and email segmentation. In colder regions?

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What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

GrowMatik

You can set a webhook for any event to send a pack of data to an endpoint, like another web application, CRM or marketing tool. Offer free shipping when the cart subtotal exceeds a certain amount to motivate users to add more items. Provide a discount when the user adds a certain number of items to their cart.