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The 16 Best HubSpot Updates from February 2025

Martech

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization.

CRM 99
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The 14 best HubSpot updates from March 2025

Martech

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards.

Health 96
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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

At Omnisend, we go beyond reading product and service reviews and look for recurring questions in live chat support conversations and client calls with our customer success managers. For one of my B2B SaaS clients, instead of competing for the best CRM software, we developed material on how to integrate CRM with ERP for manufacturing.

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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

Keeping track of these indicators helps customer success managers effectively predict whether or not a customer will remain loyal when it’s time to renew. Also look at call history within your CRM tool. Renewal value. Net Promoter Score. Product usage/feature usage.

Customer 134
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Marketo Engage Integrates with SAP Cloud4Customer for the Ultimate Customer Experience

Adobe Experience Cloud Blog

Combine your marketing automation and CRM software for ultimate results. You know keeping Sales and Marketing in lockstep is crucial to success, but how do you actually bring this stronger partnership to life? More efficient lead & account nurturing and management. Increased operational efficiency and reporting.

Customer 114
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A marketer’s 2022 guide to Marketo: What it does today

Martech

Real-time data capture and bi-directional data integration sync with CRM. Marketo offers campaign cloning across programs, workflows, and assets and integrates with Salesforce, Microsoft Dynamics, SAP, and other CRM systems to increase lead management effectiveness. Tasks can also be managed from within CRM systems.

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Get your front row seat for the race to be the B2B revenue platform of record

Martech

CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management. Customer Relationship Management (CRM) platforms. Today, we have all-in-one CRM platforms (sales, marketing, customer success/service, data clouds, etc.)

CRM 109