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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Leverage transformative initiatives Big changes within marketing and the broader company are opportunities to reboot email’s position and stature, says Jose Cebrian, Vice President and General Manager of Email and Mobile Messaging at Merkle.

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HubSpot’s April 2024 updates: More AI tools, refined service features and more

Martech

Flexible meeting allocation with weighted rotation option What’s new: HubSpot now enables weighted rotation settings for meetings booked from within the CRM, allowing customized distribution of meetings among team members. AI-powered deal prioritization with predictive deal scoring.

Transform 130
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25 Case Study Examples Every Marketer Should See

Hubspot Marketing

Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. For instance, Asana knows you won't trust their word alone on their impressive customer service, so they let StyleHaul’s SVP of Business & Network Operations, Drew, tell you instead: "Our Customer Success Manager, Michael, was amazing.

Transform 143
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Get your front row seat for the race to be the B2B revenue platform of record

Martech

CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management. Customer Relationship Management (CRM) platforms. Today, we have all-in-one CRM platforms (sales, marketing, customer success/service, data clouds, etc.)

CRM 119
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What is customer experience and why does it matter?

Martech

And data from Pointillist suggests that digital transformation of tools and strategies remains one of the top CX priorities for brands. Zoho CRM Plus. Zoho CRM Plus helps brands improve customer experiences through its wide range of unified solutions. The aim is to promote greater customer satisfaction, loyalty, and advocacy.

Customer 143
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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Harnessing appropriate technologies for success Managing customer data across multiple channels can be challenging, especially if you have a huge customer base or a complex product. These are companies that have a successful track record of creating seamless experiences across their channels. Take Starbucks, for example.

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5 Real Examples of Advanced Content Promotion Strategies

Moz

They produced marketing guides and weekly webinars to transform initial attention into new leads: They also created free marketing tools to give prospects an interactive way to continue engaging with their brand: In other words, they focused on doing the things that matter most — the 20% that would generate the biggest bang for their buck.