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While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing SuccessPlan.” Transformation The last phase of START planning is transformation.
In this blog, I’ll cover the steps necessary to set yourself up for success as you deploy an ABM strategy. The transformative results companies expect from ABM require two critical elements. The same is true for CRM and database management , persona development , and print and digital asset creation.
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