Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide your organization.

CRM 96

CRM Whitepaper Marketing Marketers 96

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. This could include blog posts, case studies, or white papers that address their pain points or offer solutions.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Martech

FEBRUARY 27, 2025

For example, CRM platforms like Salesforce, when paired with automation tools, create transparency around which leads are ready for sales and which need further nurturing. Seamless integration with CRM systems Ensure that your automation tools connect with your CRM platform for consistent data sharing.

Transform 89

Transform CRM Whitepaper eBook 89

Lynton Web

JANUARY 2, 2025

Through this systematic approach, you create a framework that assigns point values to crucial pieces of criteria, properties, and behavioral actions that contacts take within your CRM. For example, if a prospect downloaded a whitepaper three months ago but hasn't engaged since, their engagement score will reflect this declining activity.

Transform 98

Transform Whitepaper CRM Price 98

Martech

MARCH 27, 2025

The findings were featured in a whitepaper published in 2023. In most CRM/MAP systems, this results in a set of standard drop-down menus that are co-managed by sales and marketing ops. Opportunities and challenges await A hopeful example of this embedded capability in MAP/CRM was highlighted in one of my articles last year.

CRM 93

CRM Transform Whitepaper User-Generated 93

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. a CMO, IT manager, or procurement officer). Repurpose content.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Adobe Experience Cloud Blog

NOVEMBER 6, 2012

I blindly called into a hot lead without looking at the Sales Insight tab (someone whom was actively visiting the website, downloading key white papers, visiting the pricing page, etc.). Check your CRM. Recently, when I was working my new sales qualified leads, all senses of logic ran out the door.

Whitepaper 119

Whitepaper CRM Price Marketing 119

Sprout Social

APRIL 8, 2021

White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. White papers and industry reports tend to have a reputation for being dry and unattractive. And an e-book covers a single topic divided up into chapters.

Whitepaper 140

Whitepaper Content Marketing Marketing Marketers 140

Lynton Web

DECEMBER 29, 2024

Technology Factors : Are you migrating from a legacy CRM or starting from scratch? Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest. Are you using your current HubSpot setup?

Customer Journey 97

Customer Journey Customer Transform CRM 97

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

If you wait until you have enough content, or the timing is perfect, or your CRM platform is a well-oiled machine, another year will pass and you will have missed another opportunity to enhance your company’s revenue performance.

Whitepaper 126

Whitepaper Food Promotion Marketing 126

Martech

JULY 22, 2021

Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Management 145

Management Whitepaper Marketing Automation Platform Marketing 145

Duct Tape Marketing

DECEMBER 4, 2018

Why It’s Time to Embrace a Real CRM Tool for Your Business written by John Jantsch read more at Duct Tape Marketing. That’s where a client relationship management (CRM) tool comes in. CRMs are not just for big multinationals. CRM tools are designed to grow with your business. Scale More Easily.

CRM 77

CRM Whitepaper Management Price 77

Sprout Social

MAY 25, 2022

Why you need to integrate your CRM with social media ASAP. And your CRM platform should be a top priority. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. CRMs help businesses assist leads and customers on the path to purchase. The good news?

CRM 137

CRM Whitepaper B2C Food 137

Duct Tape Marketing

DECEMBER 25, 2018

Six Ways to Enhance Your Sales Pipeline with a CRM written by John Jantsch read more at Duct Tape Marketing. CRMs provide you with all the data and functionality you need to make sure you’re talking with leads and closing the deal in the most efficient way possible. That’s why managing it effectively is so critical.

CRM 76

CRM Whitepaper Customer Journey Management 76

Adobe Experience Cloud Blog

MAY 24, 2013

We’ve been able to test our way to whitepaper landing page conversions that range from 15-40%, with steady improvement in purchase-ready pages. For example, we were surprised when features beat out benefits in one test, and the conversion rate of a product shot outperformed a patient image by 2-1 in another.

Whitepaper 134

Whitepaper Thought Leadership CRM Marketing 134

Lusha

DECEMBER 9, 2024

Email, CRM systems, and lead-scoring tools can be a big help here. This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience. CRM Software: Customer Relationship Management (CRM) systems are like a central hub for all things lead-related.

CRM 52

CRM Whitepaper eBook User-Generated 52

Trade Press Services Newsletter

MAY 4, 2023

HubSpot Academy Certifications HubSpot is a popular software tool for marketers, and many organizations use HubSpot’s CRM platform to attract visitors, convert leads, and close customers. Take the first step in your continuing education journey by checking out our resource s page featuring white papers, infographics, and more!

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Adobe Experience Cloud Blog

MAY 30, 2017

For a more complete picture of how advocacy impacts sales, you can integrate your employee advocacy platform with your engagement platform /marketing automation and CRM to see how leads collected by employees turn into revenue by sales. For example, tracking leads, cost per lead, and closed deals will help you identify the program’s true ROI.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Step 7: Integrate your funnel with your other marketing tools like CRM and email Connect your funnel to any other core tools in your sales and marketing tech stack like your CRM and email marketing tools.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

MARCH 5, 2025

When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. For example, we discovered that technical white papers, while rarely the final conversion point, played a significant role in enterprise deals by building credibility early in the decision process. Id be lost without her!

Analytics 60

Analytics Customer Acquisition CRM Marketing 60

Hubspot Marketing

FEBRUARY 25, 2025

MOFU Webinars, case studies, whitepapers, comparison guides, and emails. A customer relationship management (CRM) tool can help you track leads in your funnel and see where they might get stuck. Share data using CRM dashboards where everyone can see lead interactions. Timing matters. Step 5: Set up lead tracking and automation.

Transform 83

Transform Marketing Marketers Gen Z 83

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). . “Change Agent” probably isn’t the title of your job description. But it’s what your company needs—even when they don’t know it yet.

Transform 134

Transform Whitepaper Thought Leadership Customer Journey 134

Adobe Experience Cloud Blog

JANUARY 30, 2018

They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event. These include images, videos, webinar recordings, and a range of written content like ebooks, whitepapers, infographics, and datasheets.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). CRM agility. Many factors influence intent. Precise metrics.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Hubspot Marketing

OCTOBER 12, 2017

You could find some of this information by searching through your CRM and reaching out to those customers who mentioned they were considering your competitor. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Do they post videos or webinars? Do they have a podcast?

Whitepaper 145

Whitepaper eBook Price Promotion 145

Duct Tape Marketing

JANUARY 28, 2020

You might create an ad designed to encourage someone to download your white paper. You’re running an ad encouraging people to download your latest white paper on social media marketing trends for 2020. CRMs make assembling all customer data in one place simple.

Advertisers 100

Advertisers Advertising Whitepaper CRM 100

Search Engine Land

MAY 23, 2023

Join data experts as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM. Register and attend “How to Leverage First-Party Data for a Winning CRM Strategy,” presented by AtData. Click here to view more Search Engine Land webinars.

CRM 79

CRM Place Marketing Strategy Whitepaper 79

Adobe Experience Cloud Blog

MAY 21, 2018

I once downloaded a report about the CRM landscape without realizing that all 40 vendors listed in the report had sponsored it. These platforms typically fall into one of five categories: data management, marketing automation , CRM, ecommerce, and analytics. The Current Vendor Process. I’m not passing judgment on the process.

Transform 134

Transform Whitepaper Thought Leadership CRM 134

Set Up

FEBRUARY 25, 2025

Actionable Steps: Develop content like blogs, webinars, and whitepapers that address Client pain points and position you as a thought leader in a discipline or industry. Use a CRM to track leads, automate follow-ups, and measure conversion rates. Use SEO to optimize content for discoverability and long-term lead generation.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Martech

OCTOBER 4, 2022

You can always use third-party data services to augment and enhance that data and then connect it to your CRM to get a fuller picture of your attendees,” Sirkin said. The data that comes in from this specific online event can also be filled out by a third-party data firm. Event activity data.

Whitepaper 121

Whitepaper CRM Education Place 121

Marketing Insider Group

JULY 21, 2020

Use CRM Data for Lead Scoring. In order to collect enough behavioral data to create an accurate scoring system, be sure that your marketing and sales departments are using a smart, automated (preferably AI-based) CRM system that keeps track of all past customer interactions and movements. Make Technology Your Friend.

Whitepaper 111

Whitepaper CRM Price Marketing Strategy 111

Hubspot Marketing

MARCH 28, 2019

Your sales and marketing teams should take the time to compile everything both teams have created to help solve for the customer -- including white papers, infographics, e-books, case studies, and email streams. Document content gaps along a buyer's journey. Be customer-centric with your language.

Whitepaper 145

Whitepaper Marketing Marketers CRM 145

Marketing Insider Group

JULY 5, 2015

This CRM contribution is vital to your sales pipeline. Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. GerryMoran1.png"> png"> GerryMoran1.png" png" alt="Relationship Currency | MarketingThink.com | @ GerryMoran " width="705" height="449" />.

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Adobe Experience Cloud Blog

JUNE 29, 2015

In a recent Demand Metric study, nearly 70% of respondents agreed that video engagement data is effective as a lead quality or business opportunity indicator, but only 9% of companies have actually integrated video viewing data with their CRM or marketing automation systems and are actively exploiting that data.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Whitepaper eBook 134

Marketing Insider Group

JUNE 14, 2020

This involves overlaying inputs from multiple points such as SEO reports, listening scans, CMS & CRM data, conference reports, sales insights, customer insights and research reports, etc. Your social channels are only used to promote and push your webinars, white papers and events.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Lusha

NOVEMBER 11, 2024

This could include downloading a white paper, attending a webinar, or visiting your website. CRM integration : Smooth integration with your Customer Relationship Management (CRM) system ensures easy data transfer and efficient lead management. Warm Leads : Prospects who have engaged with your brand somehow.

CRM 52

CRM Price User-Generated Management 52

Martech

MARCH 2, 2022

Many companies have strong commitments to existing tools like an office suite (Google Workspace or Microsoft Office), a CRM or a creative editing platform. What systems must the marketing work management platform integrate with? Which integrations are must-haves and which are nice-to-haves? Do we have the right technical resources?

Management 112

Management Whitepaper Marketing Marketers 112