Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. One of the biggest changes next year wont happen on customer touchpoints. Of course, those preferences change.

Customer 115

Customer Branding Customer Acquisition Customer Journey 115

Martech

NOVEMBER 26, 2024

ClassPass attracted “super users” — customers who took 20+ classes per month. The problem was worsened by marketing strategies emphasizing value and variety, drawing in deal-seekers rather than a sustainable customer base that appreciated the core offering of fitness exploration. But look where that mindset led ClassPass.

Customer 128

Customer Food Marketing Marketers 128

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer 137

Customer Branding Customer loyalty Transform 137

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 124

Customer Direct Mail Transform Health 124

MarketingOps

DECEMBER 4, 2024

Of course every business wants to close more deals, but the cold, hard truth is: gaining a customer you can’t keep isn’t scalable. According to FirstPageSage , the average customer acquisition cost (CAC) for B2B tech companies is $720. That’s why the secret to sustainable revenue growth is customer-centric scaling.

Customer 147

Customer Customer Acquisition Price Product 147

Hubspot Marketing

OCTOBER 31, 2024

In your marketing, your customer is the hero of your story. But here’s the thing — most businesses only scratch the surface when it comes to defining their customer's issues. It‘s the tangible, visible issue that your customer is facing. It's what drives the character (or in our case, the customer) to seek a solution.

Customer 125

Customer Finance Transform Marketing 125

Martech

JANUARY 20, 2025

Metrics are a polarizing topic in customer experience. However, it faces growing criticism, prompting many organizations to favor alternatives like Customer Satisfaction (CSAT) or Customer Effort Score (CES). This leads to unintended negative consequences for frontline employees, customers and the organization as a whole.

Customer 122

Customer Promotion 122

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. Customer Intimacy In marketing, one-size-fits-all approaches aren’t really effective. Do this : Start with the customer you want to serve.

Customer 138

Customer Global Marketing Customer Journey Energy 138

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Direct Mail 116

Direct Mail Gen Z Whitepaper Customer 116

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Customer 99

Customer Customer Journey Customer Acquisition Management 99

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. The system continuously learns from user behavior (i.e.,

Customer 114

Customer Transform Shoppers eCommerce 114

Aspiration Marketing

AUGUST 5, 2024

In an era where social media dominates our conversations, a whopping 96% of your customers won’t tell you they are unhappy with your services but will speak about their disappointment on at least one social platform. Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads.

Customer 252

Customer Product Branding Social Media Marketing 252

SMEI

MARCH 5, 2025

Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Trade Press Services Newsletter

DECEMBER 5, 2024

Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests. Blog Post 2024 was the year of the customer, where customer service proved to be a make-or-break factor for many businesses. Patterson suggests focusing on the entire customer journey, not just transactions.

Market Trends 247

Market Trends Marketing Marketers Customer Journey 247

Aspiration Marketing

JANUARY 22, 2025

Brand guidelines are essentially your brand's rulebook, ensuring every interaction, from your logo to your customer service, reflects a unified and memorable image. By establishing clear guidelines, you build brand recognition, foster customer trust, and ensure consistent messaging across all platforms.

Branding 263

Branding Customer 263

Aspiration Marketing

JANUARY 16, 2025

Your website should be a lead-generating machine, but most sites convert less than 1% of visitors into leads or customers. We'll reveal the red flags signaling your website needs CRO, helping you attract more customers and boost your bottom line. That's a dismal return on your investment!

Customer 263

Customer 263

Aspiration Marketing

MARCH 11, 2025

From securing funding to acquiring customers, the challenges are constant. Explore essential strategies for navigating these hurdles, covering funding, partnerships, customer acquisition, and market entry, empowering you to build a thriving business. The startup journey is a rollercoaster.

Customer Acquisition 229

Customer Acquisition Customer Marketing Marketers 229

Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic.

Social Media Marketing 263

Social Media Marketing Marketing Marketers Marketing Strategy 263

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Aspiration Marketing

OCTOBER 14, 2024

Analytics from your chosen point-of-sale (POS) system are collected in real-time when a customer makes a purchase. These can provide a comprehensive view of your business's sales, customers, inventory, and more.

Analytics 264

Analytics Target Market Marketing Marketers 264

Aspiration Marketing

DECEMBER 17, 2024

Account-based marketing (ABM) is the key to unlocking explosive growth, higher ROI, and stronger customer connections. It's a new era of personalized campaigns, deep relationship building, and strategic resource allocation. Ready to ditch the outdated marketing playbook and embrace the future of B2B? Let's dive in.

Customer 264

Customer Marketing Marketers Marketing Strategy 264

Aspiration Marketing

SEPTEMBER 18, 2024

AI is now an indispensable tool in marketing, revolutionizing everything from data analysis to customer engagement. Its ability to mimic human intelligence, from problem-solving to language understanding, has opened up endless possibilities. We explore the exciting shift from conversational AI, like chatbots to the rise of AI agents.

Transform 264

Transform Customer Marketing Marketers 264

Aspiration Marketing

DECEMBER 10, 2024

But what if you could have a one-on-one conversation with your ideal customer? Traditional B2B marketing often feels like shouting into a crowded room, hoping someone will hear your message. That's the power of account-based marketing (ABM).

Marketing 264

Marketing Marketers Customer 264

Aspiration Marketing

MARCH 24, 2025

For that, you need website personalization: a unique strategic approach that customizes your website content according to what the users want and need. Moreover, it's documented that about 77% of the users are greatly more engaged with a brand that customizes content just for them. Speak to them through the art of personalization.

Branding 188

Branding Customer Marketing Marketers 188

Aspiration Marketing

OCTOBER 8, 2024

While Excel is a versatile tool, it often falls short when it comes to managing complex customer interactions. As a result, businesses like yours are left drowning in a sea of spreadsheets and spending hours manually managing customer data. So, what's the alternative? A CRM system.

CRM 262

CRM Management Customer Marketing Strategy 262

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Aspiration Marketing

MARCH 4, 2025

But, to succeed, your website must be a welcoming space for customers of all languages. Fortunately, multilingual marketing helps businesses effectively avoid these missteps, reach diverse audiences, and build strong global brands.

Marketing 229

Marketing Marketers SEO Branding 229

Aspiration Marketing

JANUARY 30, 2025

Here's a checklist to help you determine if your website has what it takes to turn visitors into loyal customers. CRO is the art and science of improving your website to increase the percentage of visitors who take desired actions, whether it's making a purchase, signing up for a newsletter, or requesting a quote.

Customer 280

Customer SEO 280

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Aspiration Marketing

NOVEMBER 18, 2024

It helps a business expand reach to a broader range of customers with similar interests. Content is undoubtedly king in this digital world. It connects a brand and its audience as a bridge. It contributes in many ways, from being a company’s voice to driving quality leads.

Branding 263

Branding Customer Content Marketing Marketers 263