Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer 137

Customer Branding Customer loyalty Transform 137

Aspiration Marketing

MARCH 26, 2025

This blog post will differentiate buyer personas and ideal customer profilestwo powerful tools that can help you pinpoint your ideal customer and amplify your marketing success. The problem might not be your message but who you're sending it to. Understanding your target audience is crucial for effective marketing.

Customer 157

Customer Marketing Marketers 157

Martech

JANUARY 20, 2025

Metrics are a polarizing topic in customer experience. However, it faces growing criticism, prompting many organizations to favor alternatives like Customer Satisfaction (CSAT) or Customer Effort Score (CES). This leads to unintended negative consequences for frontline employees, customers and the organization as a whole.

Customer 122

Customer Promotion 122

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. Equipping prospective and current customers with differentiated content and tools enables more informed value assessments before and after the sale.

Customer 107

Customer B2C Marketing Marketers 107

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up! Source: Coveo.

Customer 114

Customer B2C Customer Journey Communications 114

Martech

APRIL 7, 2025

They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. Modern positioning mistakes If you’ve studied marketing, you’ve been taught positioning means how customers perceive you compared to the competition. They care about outcomes.

Customer 112

Customer Food Place Branding 112

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. The system continuously learns from user behavior (i.e.,

Customer 114

Customer Transform Shoppers eCommerce 114

Martech

MAY 5, 2025

Companies that find a way to use AI to improve both the customer experience and operational efficiency will hold a serious competitive advantage over the next decade. But too many are getting the balance wrong and paying the price in customer loyalty. AI will replace X% of customer service jobs by [insert year]. Processing.

Customer 104

Customer Customer loyalty Price Marketers 104

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Direct Mail 116

Direct Mail Gen Z Whitepaper Customer 116

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Customer 100

Customer Customer Journey Customer Acquisition Management 100

SmartBrief - Marketing

APRIL 8, 2025

It’s a psychological tool that influences how customers see your business and whether they consider you trustworthy. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty. Image credit: Seahawk Tone and messaging Your brand voice sets the tone for how customers see you.

Branding 97

Branding Customer Shoppers Food 97

Aspiration Marketing

AUGUST 5, 2024

In an era where social media dominates our conversations, a whopping 96% of your customers won’t tell you they are unhappy with your services but will speak about their disappointment on at least one social platform. Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads.

Customer 250

Customer Product Branding Social Media Marketing 250

Trade Press Services Newsletter

DECEMBER 5, 2024

Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests. Blog Post 2024 was the year of the customer, where customer service proved to be a make-or-break factor for many businesses. Patterson suggests focusing on the entire customer journey, not just transactions.

Market Trends 247

Market Trends Marketing Marketers Customer Journey 247

SMEI

MARCH 5, 2025

Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Aspiration Marketing

JANUARY 22, 2025

Brand guidelines are essentially your brand's rulebook, ensuring every interaction, from your logo to your customer service, reflects a unified and memorable image. By establishing clear guidelines, you build brand recognition, foster customer trust, and ensure consistent messaging across all platforms.

Branding 262

Branding Customer 262

Aspiration Marketing

JANUARY 16, 2025

Your website should be a lead-generating machine, but most sites convert less than 1% of visitors into leads or customers. We'll reveal the red flags signaling your website needs CRO, helping you attract more customers and boost your bottom line. That's a dismal return on your investment!

Customer 263

Customer 263

Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic.

Social Media Marketing 263

Social Media Marketing Marketing Marketers Marketing Strategy 263

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Aspiration Marketing

MAY 8, 2025

Your customers are no different. Let's be honest, how often do you respond to generic ads or emails? Probably not very often. They crave relevance. That's where audience segmentation comes in. It's about dividing your audience into distinct groups based on shared characteristics.

Marketing Strategy 220

Marketing Strategy Customer Inbound Marketing Marketing 220

Aspiration Marketing

OCTOBER 14, 2024

Analytics from your chosen point-of-sale (POS) system are collected in real-time when a customer makes a purchase. These can provide a comprehensive view of your business's sales, customers, inventory, and more.

Analytics 264

Analytics Target Market Marketing Marketers 264

Aspiration Marketing

DECEMBER 17, 2024

Account-based marketing (ABM) is the key to unlocking explosive growth, higher ROI, and stronger customer connections. It's a new era of personalized campaigns, deep relationship building, and strategic resource allocation. Ready to ditch the outdated marketing playbook and embrace the future of B2B? Let's dive in.

Customer 264

Customer Marketing Marketers Marketing Strategy 264

Aspiration Marketing

SEPTEMBER 18, 2024

AI is now an indispensable tool in marketing, revolutionizing everything from data analysis to customer engagement. Its ability to mimic human intelligence, from problem-solving to language understanding, has opened up endless possibilities. We explore the exciting shift from conversational AI, like chatbots to the rise of AI agents.

Transform 264

Transform Customer Marketing Marketers 264

Aspiration Marketing

DECEMBER 10, 2024

But what if you could have a one-on-one conversation with your ideal customer? Traditional B2B marketing often feels like shouting into a crowded room, hoping someone will hear your message. That's the power of account-based marketing (ABM).

Marketing 264

Marketing Marketers Customer 264

Aspiration Marketing

OCTOBER 8, 2024

While Excel is a versatile tool, it often falls short when it comes to managing complex customer interactions. As a result, businesses like yours are left drowning in a sea of spreadsheets and spending hours manually managing customer data. So, what's the alternative? A CRM system.

CRM 262

CRM Management Customer Marketing Strategy 262

Aspiration Marketing

MARCH 11, 2025

From securing funding to acquiring customers, the challenges are constant. Explore essential strategies for navigating these hurdles, covering funding, partnerships, customer acquisition, and market entry, empowering you to build a thriving business. The startup journey is a rollercoaster.

Customer Acquisition 224

Customer Acquisition Customer Marketing Marketers 224

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Aspiration Marketing

JANUARY 30, 2025

Here's a checklist to help you determine if your website has what it takes to turn visitors into loyal customers. CRO is the art and science of improving your website to increase the percentage of visitors who take desired actions, whether it's making a purchase, signing up for a newsletter, or requesting a quote.

Customer 278

Customer SEO 278

Trade Press Services Newsletter

APRIL 3, 2025

By taking the time to truly know your customers , brands can tailor their messaging to resonate with target audience needs and preferences. Engaging with prospects, customers, and other stakeholders on a personal level not only helps marketers create more relevant content but also fosters a stronger connection with audiences.

Whitepaper 227

Whitepaper Branding Digital Marketing Marketing Strategy 227

Aspiration Marketing

NOVEMBER 18, 2024

It helps a business expand reach to a broader range of customers with similar interests. Content is undoubtedly king in this digital world. It connects a brand and its audience as a bridge. It contributes in many ways, from being a company’s voice to driving quality leads.

Branding 263

Branding Customer Content Marketing Marketers 263