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How Do I Get It? 12 Ways to Collect Customer Feedback for 2025

Aspiration Marketing

The best way to know what your customers think about your brand, service, and product is to collect feedback directly from them. The goal is to go beyond simple likes and dislikes and understand your customers' feelings about your product.

Customer 183
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How to Identify Your Ideal Customer Profile (ICP) for ABM

Aspiration Marketing

Precision is the name of the game in account-based marketing (ABM), and that precision starts with a crystal-clear understanding of your Ideal Customer Profile (ICP).

Customer 175
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Podcasts for Lead Generation: Convert Listeners into Customers

Aspiration Marketing

This leaves businesses facing a constant challenge: how to attract high-quality leads and convert them into paying customers. But what if there was a way to connect with potential customers on a deeper level, build trust, and establish yourself as an industry authority – all while they're doing the dishes or commuting to work?

Customer 252
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Sinch introduces RCS features in Customer Dashboard

Martech

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. Customer Dashboard.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Buying signals extend well beyond intent.

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Branding phone calls improves customer trust

Martech

Marketers might conclude they’d be better off contacting customers through other channels instead of calling them. For instance, 65% of customers said they preferred a phone call from a bank or financial institution to handle suspected fraud on their accounts. Customers want omnichannel experiences that are seamless and trusted.

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What are Customer Retention and Churn Rates and How Do I Improve Them?

Aspiration Marketing

Have you ever gotten that sinking feeling when a customer cancels their service? Loyal customers are worth their weight in gold, bringing in repeat business and positive word-of-mouth. That's where customer retention management and churn rate controls come in. It happens to the best of us.

Customer 241
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. Turn your go-to-market motions around with intent data! 📈 📆 June 27th, 2024 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST

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Using Generative AI in Sales: Pros, Cons, and Considerations According to Sellers

How will using AI affect my relationship with my customers? Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? With so many tools available, which ones are the most useful to me?

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The Essential Guide to the Buying Experience of the Future

Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments. So forget your old sales playbook, because the ultimate value proposition is an impactful buying experience that guides people to the best possible decision.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

In this guide, we will show you how to elevate your sellers’ results and provide you with insights and tips that will also benefit the rest of your customer-facing organization. It further works to ensure that these efforts are part of an excellent buying experience that leaves the buyer feeling confident that you are the vendor for them.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Register today to save your seat!