Martech

APRIL 3, 2025

It doesnt just prove value it creates it by shaping how we plan, test and optimize across the entire customer journey. That means aligning creative, media and analytics teams around shared KPIs not just clicks and conversions but also incremental growth across the funnel, new customer acquisition, brand love and loyalty.

Customer Acquisition 90

Customer Acquisition Transform Customer Journey Finance 90

Martech

MAY 7, 2025

Want to supercharge your customer acquisition efforts? Join industry-leading experts as they share their acquisition strategies at Acxioms exclusive Accelerate Acquisition event, May 14 at The Ritz-Carlton New York, NoMad.

Acquisition Marketing 92

Acquisition Marketing Customer Acquisition Retail Customer Journey 92

Martech

SEPTEMBER 22, 2022

Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Dig deeper: What are customer journey analytics? Marketing and customer experience teams.

Customer Journey 110

Customer Journey Customer B2C Customer Acquisition 110

Martech

DECEMBER 2, 2024

Customer acquisition cost (CAC): Cost to acquire a new customer in both groups. For example, if a customer sees a social media ad, receives an email, and then makes a purchase, each channel gets some credit for the sale. KPIs: Customer journey analysis: Understanding the paths customers take before converting.

User-Generated 119

User-Generated Retail Marketing Marketers 119

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Get Started Today! Ready to see the Customers.ai

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Answer The top five metrics to track with a CJO tool are: 1. Understood?

Customer Journey 109

Customer Journey Customer Manufacturing Marketing Automation Platform 109

Martech

DECEMBER 16, 2024

But what if we let our customers guide us instead of the other way around? Customer acquisition costs and customer churn rates were high. They moved away from broad, generalized marketing efforts and focused on one-on-one customer interviews. They wanted to understand their ideal customers journey.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Martech

OCTOBER 7, 2022

Customer journey orchestration (CJO) is supported by many platforms in addition to a single CJO application. Orchestration requires that omnichannel content management, customer data, testing and personalization, as well as analytics and reporting platforms are aligned. Customer data. Content management. In your inbox.

Customer Journey 103

Customer Journey Customer Key Performance Indicator Customer Acquisition 103

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy.

CRM 73

CRM Customer Acquisition Transform User-Generated 73

Martech

MARCH 14, 2025

Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data. Customer-centric perspective You have a holistic view of the customer journey that goes beyond creating promotional campaigns or generating leads. Improve customer journey tracking.

Customer 102

Customer Customer Journey Customer Acquisition Management 102

Martech

FEBRUARY 14, 2025

Real revenue impact starts with customer acquisition costs. Dig deeper: How to un-silo your organization and be more customer-centric Revenue attribution: Face reality Your attribution model probably lies to you. Real customer journeys look more like chaos theory than flowcharts. More customer journey maps.

Finance 113

Finance Transform Customer Journey Customer Acquisition 113

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.

Customer Journey 91

Customer Journey eCommerce SEO Customer 91

Search Engine Land

SEPTEMBER 26, 2024

ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud.

CRM 94

CRM Transform Customer Acquisition Advertising 94

Hubspot Marketing

OCTOBER 28, 2024

Automate A/B tests in your customer acquisition funnel. Mary Zhang , Head of Marketing and Finance at Dgtl Infra , told me that her company developed an entire AI-powered client success prediction model to optimize its customer acquisition funnel. Visualize your customers’ journey. This is what Securiti.ai

Customer Acquisition 89

Customer Acquisition Price Customer Journey User-Generated 89

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. These metrics shouldn’t exist in silos.

Health 93

Health Customer Journey User-Generated Marketing 93

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” I prefer the term “journey” over “lifecycle.”

Customer 133

Customer Customer Journey Branding Customer Acquisition 133

Hubspot Marketing

OCTOBER 14, 2024

When it comes to “Process,” I’m going to streamline the customer journey from discovery to purchase by ensuring our website is optimized for conversions, with clear CTAs, a quick checkout process, and automated follow-up emails to nurture leads. Referral: Finally, happy customers tend to spread the word.

Price 117

Price Marketing Marketers User-Generated 117

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). AI tools can track the entire customer journey across different channels and touchpoints. Siloed data.

Analytics 119

Analytics Transform CRM Marketing 119

Martech

SEPTEMBER 18, 2024

In 2024, a real differentiator for brands to connect with their consumers is the advancement of AI-orchestrated marketing to manage, optimize and personalize the entire customer journey across multiple channels and touchpoints.

Branding 74

Branding Transform Customer Acquisition Customer loyalty 74

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketing Marketers CRM 96

Hubspot Marketing

MARCH 3, 2025

Your marketing tactics should reflect the customer journey. Tracking customer acquisition cost (CAC) and lifetime value (LTV) is essential to scaling ad campaigns sustainably. Customer Acquisition Cost (CAC) CAC measures the total cost of acquiring a new customer. Sales cycles.

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketing 58

Backlinko

NOVEMBER 29, 2024

Their priorities include: Increasing revenue Cutting costs Gaining market share from competitors For them, key metrics include things like revenue from organic search, customer acquisition cost (CAC), and market share growth. How does it guide visitors through the customer journey? Want to get really fancy?

Analytics 93

Analytics SEO User-Generated Health 93

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Surprising?

Customer 92

Customer Shipping eCommerce Outbound Marketing 92

Martech

OCTOBER 19, 2023

Customer acquisition cost (САС). Customer lifetime value (LTV). Conversion rate across the funnel Monitoring the conversion rate at each stage of the customer journey provides invaluable insights into the effectiveness of marketing efforts, the sales process and product offerings. New revenue.

Product 134

Product Customer Acquisition Key Performance Indicator Customer Journey 134

Duct Tape Marketing

AUGUST 22, 2024

10:34] Your Customer’s Journey Creating organized customer journeys is crucial for market expansion, and guess what? By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] this responsibility falls squarely on the shoulders of a Fractional CMO.

CMO 88

CMO Customer Journey Transform User-Generated 88

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Sprout Social

SEPTEMBER 19, 2023

Marketing BI metrics like conversion rate, cost per conversion, return on ad spend, customer acquisition rate and marketing-sourced revenue demonstrate the throughline from your campaign efforts to your company’s bottom line. When used to its full potential, marketing BI is the bridge that connects your brand to your customers.

Customer 142

Customer Customer Acquisition Key Performance Indicator Customer Journey 142

Hubspot Marketing

MARCH 5, 2025

Customer Acquisition I spoke to Zayed Ahmed from ASL BPO about customer acquisition. Ahmed claims that customer acquisition is B2B marketing data thats important to him because it shows me how people find us and why they choose us over others. Stick to whats important for your business.

Analytics 61

Analytics Customer Acquisition CRM Marketing 61

Lynton Web

NOVEMBER 26, 2024

Align KPIs to Business Objectives and the Customer Journey Your measurement framework must establish clear connections between marketing metrics and overall business goals, ensuring every data point you track contributes to organizational success. Here's an outline for starting your framework.

Transform 52

Transform Customer Acquisition CRM Marketing 52

SocialPilot

JANUARY 27, 2025

No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey. According to famous psychologist Barry Schwartz , Customer reviews reduce the discomfort associated with the paradox of choice.

Customer 65

Customer Transform Shoppers Real Estate 65

Martech

FEBRUARY 22, 2022

Use analytics to improve the customer journey. Research and data provide many insights into the efficiency of your customer support team. Data helps improve customer satisfaction with the interactions, provides insights regarding consumer behavior trends , and much more. How improved customer experience helps brands.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Hootsuite

JULY 13, 2022

And of course, part of that is improving their customer experience. The formula to calculate your CLV is this: CLV = (Annual revenue per customer * Customer relationship in years) – customer acquisition cost (CAC). Customer experience management can be a powerful tool for driving growth and long-term success.

Customer 135

Customer Customer Journey Customer Acquisition Analytics 135

Welcome Software

MARCH 12, 2025

The best product analytics tools will also integrate directly with your data warehouse, giving you a complete picture of marketing, customer support, and product data in one place. Product analytics tools play a vital role here by providing insights into user behavior, feature adoption rates, and customer retention levels.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Litmus

OCTOBER 31, 2024

Do customers behave similarly or engage with content in a similar order? Can you tell what touchpoints in the email customer journey trigger which actions? Design an A/B test, talk to other teams to learn if they’ve noticed the same trends, or talk to customers. Look for patterns. Is there a recurring frustration?

CRM 87

CRM Management Email Marketing Transform 87

Martech

NOVEMBER 9, 2021

An often-cited statistic shows that it costs five times as much to find a new customer than to keep one. Yet by more than a two-to-one margin, companies focus on customer acquisition over customer retention. Reversing that ratio will require digital marketers to use the data they have to reach the customers they know.

Customer 123

Customer Customer Journey Retail Customer Acquisition 123

Hootsuite

DECEMBER 9, 2020

Are you using social to recreate lost customer experiences? As pressure increases to recover revenue lost in the wake of the pandemic, it’s no surprise that marketers ranked customer acquisition as their top objective on social in our Social Trends survey this year.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145