Remove Customer Acquisition Remove Customer loyalty Remove eBook
article thumbnail

Customer Loyalty: why your company needs a loyalty program and 5 brands to inspire

Rock Content

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

article thumbnail

What Is B2B Marketing?

Marketing Insider Group

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Clearly, sharing personalized messages consistently is likely to deliver a positive experience and increase customer loyalty.

B2C 137
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Growth marketing 2024 playbook: Focus on customer lifetime value

Search Engine Land

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Revenue: Build a customer loyalty program Question: How can I increase customer lifetime value?

article thumbnail

Beyond discounts: 5 acquisition strategies to protect retail profit margins

Use Insider

The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

Retail 52
article thumbnail

How SaaS Companies Win with Content Marketing?

Marketing Insider Group

Content that informs potential customers about what the service can do for them can help. Blog posts, videos, and other types of content that enable existing customers to get the most out of their SaaS investment, too, are valuable ways to ensure customer loyalty and referrals. Content Marketing Builds Brand Awareness.

article thumbnail

Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

As for customer value, a well-developed GTM plan builds trust with customers, boosting brand image and customer loyalty. Strategize various ways to tap into your already existing customer base. The most common metrics to track include: Customer acquisition costs. Customer lifetime value.

article thumbnail

How Inbound Marketing Contributes To Business Growth

OnPassive Marketing

Inbound marketing is a process of attracting, engaging, and converting leads and customers through digital channels by providing valuable content. For example, if you publish a piece of content every month about how to make money online, create a free eBook or free email course that these people can only download.