Marketing Insider Group

SEPTEMBER 2, 2020

Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Successful CMOs collaborate with key C-suite stakeholders in finance, tech, and HR to drive results. Customer lifetime value. Customer acquisition cost.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Marketing Insider Group

NOVEMBER 18, 2020

Build Relationships with IT and Finance. Create Content that Addresses Your Customer Journey. The management team expects marketing to lower customer acquisition costs. Build Relationships with IT and Finance. Go Multichannel. Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Marketing Insider Group

FEBRUARY 13, 2023

Image Source: Finances Online Whether you’re sharing blog posts, videos or webinars, your assets act as a direct gateway to conversion. Clearly, sharing personalized messages consistently is likely to deliver a positive experience and increase customer loyalty.

B2C 137

B2C Whitepaper Marketers Marketing 137

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Use Insider

APRIL 17, 2023

Investing in a new tool comes with hoops to jump through and, typically, a finance team and various stakeholders to get on board. But by not investing in the right personalization software, brands are missing out on a huge opportunity to differentiate their brand, increase customer loyalty, and vastly improve revenue in the long run.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Marketing Insider Group

AUGUST 30, 2019

The management team expects marketing to lower customer acquisition costs. Build Relationships with IT and Finance. Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Use Insider

FEBRUARY 16, 2022

CRMs serve too many masters: Marketing, Sales, Data, Finance teams all seek answers from the CRM and, sometimes what poses as a success for one department, is a threat for another. Declining customer loyalty: According to Hubspot Research , 55% of customers now trust companies less than they used to.

Customer 52

Customer CRM eCommerce Customer loyalty 52