Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization. Optimizing marketing campaign performance. Enhancing lead scoring and customer acquisition. Improved customer loyalty. Dig deeper: Why you should add predictive modeling to your marketing mix 3. Greater customer lifetime value (CLV).

Analytics 92

Analytics Transform Customer Acquisition Customer loyalty 92

Litmus

AUGUST 3, 2021

As modern marketers , we’re hard-wired to solve problems, and we quickly adapt to changing conditions by curbing spending on in-person events, external agencies, and awareness advertising. Bring it all together to model your marketing mix.

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Faraday

APRIL 21, 2021

In this article, we’ll break down some of the most interesting findings and identify key marketing tactics you should be using this year. Improve acquisition by predicting customer conversions Fig.

Customer Acquisition 52

Customer Acquisition Direct Mail Marketing Marketers 52

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketing 68

CXL

JULY 21, 2022

This leads to greater brand awareness , revenues, and customer loyalty. Omnichannel marketing vs. multichannel marketing: What’s the difference? Both omnichannel marketing and multichannel marketing use more than one platform to engage audiences. 7 omnichannel marketing examples you can learn from.

Customer 99

Customer Customer Journey Non-Profit Marketing 99