Vertical Response

JUNE 4, 2025

Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

SMA Marketing

MAY 15, 2025

Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. Customer Acquisition Cost (CAC) What it is: The average cost to acquire one new customer across all marketing and sales efforts.

Customer Acquisition 52

Customer Acquisition User-Generated Marketers Marketing 52

Lusha

NOVEMBER 18, 2024

These could include: Revenue growth rate Customer acquisition cost (CAC) Customer lifetime value (CLTV) Sales cycle length Lead conversion rate Customer satisfaction scores By tracking these KPIs, you can measure the effectiveness of your RevOps efforts and spot areas for improvement.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Hootsuite

SEPTEMBER 21, 2021

Keeping your finger on the pulse of how your customers are feeling and how loyal they are to your brand is key to keeping the lights on for your business. That’s where a Net Promoter Score, also called an NPS score, can help. This can be a good indicator of both customer satisfaction and loyalty. Source: MailChimp.

Promotion 135

Promotion Customer loyalty Gen Z Customer Journey 135

Neil Patel

AUGUST 17, 2021

You’re trying to ensure your ideal customers have the right impression of your brand. You’re trying to promote your unique selling point (USP) and what makes your business stand out from the competition. Sure, you can’t tell people what to think, but you can certainly promote your brand in a way that nurtures positive associations.

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Rock Content

OCTOBER 13, 2020

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

Customer loyalty 59

Customer loyalty Customer Branding Shipping 59

Scoop.it!

AUGUST 11, 2022

So what exactly is it that turns a customer into a brand loyalist and how can you inspire more of your customers to become loyal to your business? The Value of Customer Loyalty. Let’s start by taking a look at the value of customer loyalty. Measuring Customer Loyalty.

Customer 105

Customer Branding Customer loyalty Customer Acquisition 105

Marketing Insider Group

MARCH 2, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart.

Customer 145

Customer Customer Acquisition Customer loyalty Branding 145

Hubspot Marketing

FEBRUARY 14, 2019

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. Provide personalized, customer-focused service. Engage with the customer where they are.

Food 145

Food Customer loyalty Marketers Marketing 145

Martech

JUNE 1, 2022

The value exchange involves delivering valuable content that meets the audience’s needs — not just promotional messaging. Marketers should focus on developing quality relationships with existing and new customers. It involves performance metrics and optimization to grow the audience and keep it coming back for more.

Customer Acquisition 115

Customer Acquisition Analytics Customer loyalty Customer 115

Martech

JUNE 24, 2024

This KPI will help you understand how well your hotel is meeting customer expectations and identify areas for improvement. Net Promoter Score (NPS): Assess the likelihood of your guests recommending your hotel to others. Now it’s your turn to give MarTechBot a try.

Transform 109

Transform CMO Key Performance Indicator Customer loyalty 109

Rock Content

AUGUST 17, 2020

Customer Acquisition Cost (CAC) is an indicator that shows how much the marketing department has to spend to convert each new sale. With a great Customer Experience, you lay out an autonomous system that can be present in every step of the customer’s journey , consuming few resources and minimum effort.

Customer 111

Customer Customer loyalty Customer Acquisition Digital Marketing 111

Use Insider

MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Marketing Insider Group

NOVEMBER 3, 2020

Customers who engage with your content on a regular basis start to build a connection with your brand. This builds customer loyalty. Asking your customers to be “brand ambassadors” and share photographs of themselves using your product on social media is another effective way to harness the power of user-generated content.

Non-Profit 145

Non-Profit Marketers Marketing CRM 145

Martech

MAY 27, 2022

Specifically, advertising leads to audience development, and these are the benefits it offers: Customer acquisition : A burgeoning customer base is vital for your long-term revenue growth. To access new customer segments and markets, it is vital to make your brand visible and relatable. Source: Taylor Peterson.

Advertisers 120

Advertisers Advertising Transform Customer Acquisition 120

OnPassive Marketing

AUGUST 25, 2022

Lastly, product marketers need to constantly be up-to-date with changes in the marketplace so they can make informed decisions about which products to develop and promote. Product marketing is creating value for a product by appealing to the needs and wants of customers. What Are The Product Marketing Challenges Of E-Commerce?

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

Martech

FEBRUARY 22, 2022

Surveys can give you insight into factors like customer satisfaction scores (CSAT) and Net Promoter Scores (NPS). CSAT surveys measure customers’ satisfaction with the product or service they receive from you. What is customer experience management? Word of mouth and brand loyalty. Greater profits.

Customer 145

Customer Customer Journey Customer Acquisition CRM 145

Scoop.it!

DECEMBER 28, 2023

And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%. However, there’s one commonly overlooked way content can influence conversions — inspiring customer loyalty and improving customer lifetime value. Investing in loyalty pays off.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketers 116

Sprout Social

SEPTEMBER 20, 2023

Alternatives to CSAT Businesses use customer satisfaction metrics like customer satisfaction score (CSAT), Net Promoter Score (NPS) and Customer Effort Score (CES) depending on the goal they want to achieve. Let’s discuss two alternatives to CSAT. Creating CSAT goals is the first step to successful goal achievement.

Customer Acquisition 135

Customer Acquisition Customer Customer loyalty Product 135

Vertical Response

JULY 1, 2024

This article covers 15 impactful marketing promos that can enhance your strategy, ranging from flash sales to loyalty programs. Customer loyalty programs, such as points-based, tiered, and referral programs, play a critical role in retaining customers and driving repeat business by providing various rewards and incentives.

Customer loyalty 66

Customer loyalty Shipping Shoppers User-Generated 66

Use Insider

JULY 31, 2023

Step 1: Create a single, unified customer view NocNoc’s customer lifecycle includes multiple stages, from lead generation and customer acquisition to customer engagement and retention. Customers’ personal data such as address, payment details, email, and phone number are usually held in a CRM.

Customer loyalty 52

Customer loyalty Customer Acquisition CRM eCommerce 52

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. Adding images and video to your content will help promote brand awareness and brand recall. It means that marketers should not be promoting an asset, but seeking a conversation. Spend 10% of Revenue on Marketing. Create Visual Content.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

OnPassive Marketing

MAY 18, 2022

Inbound marketing is a process of attracting, engaging, and converting leads and customers through digital channels by providing valuable content. This content should be regularly updated with new information and features to keep customers engaged. You can also reach out to local businesses and promote joint initiatives.

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Welcome Software

DECEMBER 5, 2022

With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? Since proper SaaS marketing techniques result in customer acquisition, loyalty and increased revenue, understanding these fundamentals are vital. Promote your SaaS business with Optimizely.

Transform 67

Transform Customer Acquisition Customer loyalty Marketers 67

Vertical Response

MAY 3, 2024

It is the process of setting prices for products and services, inherently indicating the value placed on the brand, product, and customers. It’s often more potent in driving business growth than customer acquisition. Use eye-catching visuals and persuasive copy to promote your bundle. Let’s explore discount pricing.

Price 105

Price Shipping Promotion Customer Acquisition 105

Rock Content

SEPTEMBER 20, 2023

As for customer value, a well-developed GTM plan builds trust with customers, boosting brand image and customer loyalty. This approach can save you time and money, build more trust, boost customer loyalty, and improve customer relationships and retention. Customer lifetime value.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketers Marketing 95

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Incentivize shopping with a customer loyalty program 7.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

CXL

OCTOBER 4, 2022

Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day. How are they providing value to customers’ lives? What isn’t?

eCommerce 107

eCommerce Marketing Strategy Retail Marketers 107

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business. I left IBM to work on a better measure, and soon abandoned customer satisfaction in favor of customer loyalty , which was much more predictive.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business. I left IBM to work on a better measure, and soon abandoned customer satisfaction in favor of customer loyalty , which was much more predictive.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Search Engine Land

JUNE 27, 2024

Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. Google Ads remains one of the most powerful platforms for reaching potential customers. Weapons and explosives.

Pharmaceutical 93

Pharmaceutical Law Advertisers Advertising 93

Rock Content

FEBRUARY 4, 2021

Business communication with users is essential to a company’s image and customer loyalty. Plus, the programs reduce the cost of customer acquisition. They can independently segment the target audience, generate personalized offers, support cross-selling, and make promotional mailings. Increase in conversions.

User-Generated 59

User-Generated Customer Acquisition Communications Customer loyalty 59

Use Insider

JULY 8, 2023

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. This means sending blast marketing campaigns and generic promotions is a big no-no on this platform. Promote new products and services Have something new to offer?

Branding 52

Branding eBook Transform Customer Acquisition 52

Welcome Software

AUGUST 28, 2023

Optimizely's personalization capabilities allow airlines to tailor promotions, loyalty programs, and pricing based on individual behavior. This level of personalization not only boosts conversion rates but also enhances customer loyalty, ultimately reducing the need for expensive customer acquisition campaigns.

Customer Acquisition 40

Customer Acquisition Customer loyalty Price Promotion 40

Welcome Software

AUGUST 28, 2023

Optimizely's personalization capabilities allow airlines to tailor promotions, loyalty programs, and pricing based on individual behavior. This level of personalization not only boosts conversion rates but also enhances customer loyalty, ultimately reducing the need for expensive customer acquisition campaigns.

Customer Acquisition 40

Customer Acquisition Customer loyalty Price Promotion 40

Vertical Response

APRIL 26, 2024

Whether it’s increasing brand awareness, driving sales growth, or enhancing customer retention, relevant KPIs such as Customer Lifetime Value (LTV) and Net Promoter Score (NPS) act as the stars guiding ships in the night, providing direction and purpose to every marketing voyage. Are you interested in finding out more?

Shipping 74

Shipping Key Performance Indicator Marketers Marketing 74