Remove Customer Acquisition Remove Customer loyalty Remove Retail
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Customer Loyalty: why your company needs a loyalty program and 5 brands to inspire

Rock Content

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

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Beyond discounts: 5 acquisition strategies to protect retail profit margins

Use Insider

The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

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The Ultimate Guide to Relationship Marketing

Hubspot Marketing

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. Provide personalized, customer-focused service. Engage with the customer where they are.

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8 proven retention marketing strategies to boost customer loyalty

Use Insider

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

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Are you focusing on valued customers or volume customers?

Martech

Segment volume customers to identify opportunities to move them into the valued customer category over time. However, the focus, resources and strategies must align with your business goals, core value proposition and customer base. Different businesses will prioritize these customer types differently.

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The New Focus on Retention Marketing

Marketing Insider Group

Customers who engage with your content on a regular basis start to build a connection with your brand. This builds customer loyalty. For an example of this strategy in the context of physical products, take a look at outdoor gear retailer REI’s Expert Advice library. Source: [link].

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How to Make Money by Requiring a Minimum Order Quantity (MOQ)

Neil Patel

Offer a minimum free shipping minimum threshold: For example, most online retailers will offer free shipping if you spend a minimum amount. It encourages customers to spend more to meet the requirement. When done right, it can also increase customer loyalty and customer acquisition, which will boost your profits in the long run.

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