Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.

Customer Acquisition 132

Customer Acquisition Affiliate Marketing Customer Thought Leadership 132

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. In this blog, we share how you can build trust using a customer marketing strategy.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Hubspot Marketing

JULY 22, 2022

However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.

Customer Acquisition 133

Customer Acquisition Direct Mail User-Generated Influencer Marketing 133

Adobe Experience Cloud Blog

OCTOBER 1, 2014

Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. A Winning Customer Marketing Strategy. So how do you use an engagement marketing strategy to focus on customers?

Customer 134

Customer Customer Acquisition eBook Thought Leadership 134

Adobe Experience Cloud Blog

MAY 20, 2019

So, if you continue dedicating too much time to customer acquisition, you risk leaving opportunity (and money) on the table. Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. What’s the alternative?

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Base.ai

SEPTEMBER 3, 2024

Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success In today's rapidly evolving landscape of customer marketing and advocacy, a strong CMA Playbook is crucial for driving customer-led growth (CLG). Customer-led growth (CLG) is at the heart of these initiatives.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketers 52

Martech

OCTOBER 13, 2023

This is the prize that marketing is working towards The cost of customer acquisition When thinking about long-term profitability, I for one, would like to overlook the cost of sales as an annoying nit, but I can’t. The customer acquisition cost (CaC) has to be paid back before the customer is profitable.

Customer Acquisition 126

Customer Acquisition Customer loyalty Customer Customer Marketing 126

Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. Marketing automation can do exactly that. How many more qualified leads? How many more free trials?

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

Base.ai

MAY 8, 2023

The financial crisis, coupled with the fact that B2B marketing has been long overdue for a revamp for some time now, has led to mass layoffs and budget cuts across our industry. But for customer-led marketing leaders and customer marketers there is an opportunity here. Reach out and we’ll give you a ticket.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketers 52

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. Your company must add customer marketing to its palette. The path from startup to successful business is a marathon, not a sprint.

Customer Acquisition 120

Customer Acquisition Customer Customer Marketing Marketers 120

Base.ai

OCTOBER 30, 2024

The Evolution of Customer Marketing Programs: Insights from Industry Leaders In the evolving world of SaaS, customer marketing has transformed from a niche experiment to a critical strategic function. Gaining Momentum: The Shift to Strategic Growth As the SaaS industry expanded, so did the potential of customer marketing.

Customer Marketing 40

Customer Marketing Customer Transform Customer Acquisition 40

Martech

AUGUST 12, 2021

And with a surge in digital-first engagement, there’s notable growth YoY in tracking customer referral rates (29% growth), customer acquisition costs (26%), content engagement (23%) and customer satisfaction analytics (22%). Why we care. Anecdotally and through observation we know this to be true.

Transform 114

Transform CMO Customer Acquisition Retail 114

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail 124

Direct Mail Customer Acquisition Marketers Marketing 124

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 121

Customer Education Customer Acquisition User-Generated 121

Martech

FEBRUARY 22, 2022

Resolving these issues before customers bring them to you allows you to decrease the total number of tickets your agents receive while providing a streamlined and enjoyable experience. Talk to customer-facing staff. In addition to creating feedback loops with customers, marketers should build them with their employees as well.

Customer 145

Customer Customer Journey Customer Acquisition CRM 145

Adobe Experience Cloud Blog

AUGUST 2, 2016

Also, here’s something that’s less obvious: new customer acquisition is much more expensive than retention. Keep the customers you’ve got by continuing to provide them with value, long after their first purchase. In short, the right engagement marketing solution can help you cultivate your own advantage.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

FEBRUARY 23, 2016

In many organizations, marketing checks out at this point, missing the opportunity to have a greater impact on revenue and long-term customer relationships. But the job of marketing isn’t done once the buyer becomes a customer. It’s no secret that customer acquisition is expensive.

Customer 91

Customer Thought Leadership Customer Acquisition Product 91

Search Engine Land

JANUARY 17, 2024

Every team member must embody the brand in their roles, whether creating marketing materials or engaging with clients, for a cohesive representation of the brand as a business entity. A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. What audience you serve.

SEO 114

SEO Branding Entertainment Communications 114

OnPassive Marketing

APRIL 29, 2022

Marketing automation is an essential tool for any business. It can help you to create and nurture customer relationships in a more efficient way, resulting in stronger customer loyalty and better customer acquisition. There are a few things you need to keep in mind when creating your marketing automation strategy.

Customer 90

Customer Branding Social Media Marketing Marketers 90

Sprout Social

JULY 30, 2018

One of the freshest perspectives of the evening was Katrina’s differentiation between customer marketing and acquisition marketing: There’s a lot of great work on our marketing analytics team to develop what we call clusters.

Acquisition Marketing 77

Acquisition Marketing Customer Acquisition eCommerce Analytics 77

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

What do you think is the biggest opportunity marketers have in terms of more effective lead generation ? Specifically, in regards to how the marketing and sales teams work together? Lead generation, like most existing customer marketing, is still too qualitative. But marketing spend ratios are still badly out of whack.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

What do you think is the biggest opportunity marketers have in terms of more effective lead generation ? Specifically, in regards to how the marketing and sales teams work together? Lead generation, like most existing customer marketing, is still too qualitative. But marketing spend ratios are still badly out of whack.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Marketing Insider Group

FEBRUARY 3, 2022

Your marketing strategy defines the vision for your marketing activities. This keeps all functions of your company and your marketing team focused on achieving your goals: reaching, converting and retaining profitable customers. Marketing Strategy vs Marketing plan. Image source: SmartInsights).

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Figure out what issues stop a user from converting to a customer.

User-Generated 98

User-Generated Marketers Marketing Gen Z 98

Digital Marketer

DECEMBER 21, 2023

Become a Certified Community Specialist Learn how to develop meaningful relationships with your customers and automate the customer acquisition process. Click here Let’s see one of the biggest markets that mostly use creative designs, the “Print On Demand market” You agree with that, right?

Law 90

Law Digital Marketing User-Generated Copywriting 90

Use Insider

APRIL 17, 2023

Improved customer lifetime value (CLTV) Personalization helps to increase customer lifetime value by creating personalized and relevant experiences that build loyalty and trust with customers. This ensured that our users started returning back more frequently, and this led to an increase in Customer Lifetime Value (CLTV).”

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Lusha

NOVEMBER 11, 2024

Content Marketing : Creating and sharing high-quality content that educates, informs, or entertains your target audience can establish your brand as an expert and attract potential customers. CAC is the average amount of money you spend to get a new customer. This helps you tailor your marketing.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Use Insider

JANUARY 25, 2022

Headquartered in Germany, Puma wanted to optimize its website in Malaysia and encourage customers to buy from the company website rather than the extended markets. The focus here was on customer acquisition and improving the onsite experience for their customers.

Shoppers 52

Shoppers Communications Marketers Marketing 52

Rock Content

JULY 28, 2020

Here at Rock Content, we have created a CAC (customer acquisition cost) to help marketers understand how much they spend acquiring new clients. But this data is only of value to your company if it’s used to generate insights and optimize marketing strategies. Made with Ion. Capture visitor contact data.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Sales-Qualified Lead (SQL) A sales-qualified lead is a potential customer the sales team has identified as someone likely to become a customer.

PR 52

PR Marketers Marketing User-Generated 52

Lusha

APRIL 18, 2021

They match your ideal customer profile (ICP). They have a lower customer acquisition cost . They respond well to your inbound and outbound marketing/sales messages. They have an immediate need to buy your product or service. They have a longer, more complex sales cycle. They have decision-makers who are easily accessible.

Whitepaper 52

Whitepaper CRM Marketers Marketing 52

Search Engine Land

SEPTEMBER 18, 2024

This capability enables brands to hack traditional media entirely and send direct messaging that establish and reinforce their meaningful connection with their customers. AI orchestration takes this a step further, allowing marketers to synchronize and coordinate thousands of interactions on an individual level.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75