Customer Acquisition Customer Marketing Digital Marketing 
Neil Patel
MARCH 2, 2021
Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.
Adobe Experience Cloud Blog
FEBRUARY 9, 2018
Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.
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Martech
SEPTEMBER 18, 2024
Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. AI orchestration takes this a step further, allowing marketers to synchronize and coordinate thousands of interactions on an individual level.
Martech
AUGUST 12, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.
Martech
JUNE 3, 2022
” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.
Martech
FEBRUARY 22, 2022
Brands that force customers to take undesirable actions or sift through disjointed experiences will inevitably see more drop-offs. Get the daily newsletter digital marketers rely on. How to choose the right customer experience strategies. Talk to customer-facing staff. Processing.Please wait. Greater profits.
Adobe Experience Cloud Blog
AUGUST 2, 2016
Also, here’s something that’s less obvious: new customer acquisition is much more expensive than retention. Keep the customers you’ve got by continuing to provide them with value, long after their first purchase. In short, the right engagement marketing solution can help you cultivate your own advantage.
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