Customer Acquisition Customer Marketing Promotion 
Adobe Experience Cloud Blog
JUNE 17, 2013
As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. Driving Customer Acquisition. Once a customer signs up, now your business is tasked to galvanize their interest.
Adobe Experience Cloud Blog
MAY 20, 2019
So, if you continue dedicating too much time to customer acquisition, you risk leaving opportunity (and money) on the table. Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. What’s the alternative?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JUNE 12, 2024
So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Services 1.
Martech
JUNE 3, 2022
” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.
Martech
FEBRUARY 22, 2022
Here are some of the most effective ways marketing teams can measure customer experience. Use data to analyze customer satisfaction. Surveys can give you insight into factors like customer satisfaction scores (CSAT) and Net Promoter Scores (NPS). Talk to customer-facing staff. Greater profits.
Marketing Insider Group
FEBRUARY 3, 2022
Back when I was in college, I learned that marketing is the art of convincing people to buy your stuff. In fact, if you google “what is marketing?” the first 4 search results define marketing as something that “persuades,” “promotes,” and “convinces” people to do something. Marketing Strategy vs Marketing plan.
Sprout Social
JULY 30, 2018
Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. It’s a lot of customer data, which is great, but when you look at customer acquisition, this data falls short. Erica says, “We want our audience to feel like we know exactly who they are.
Expert insights. Personalized for you.
134 
Let's personalize your content