Customer Acquisition Customer Marketing Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 9, 2018
Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.
Adobe Experience Cloud Blog
MAY 20, 2019
So, if you continue dedicating too much time to customer acquisition, you risk leaving opportunity (and money) on the table. Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Cross-selling and upselling your customers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
OCTOBER 1, 2014
Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. A Winning Customer Marketing Strategy. So how do you use an engagement marketing strategy to focus on customers?
Adobe Experience Cloud Blog
JUNE 17, 2013
Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. Marketing automation can do exactly that. Marketing Automation' How many more qualified leads?
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
What do you think is the biggest opportunity marketers have in terms of more effective lead generation ? Specifically, in regards to how the marketing and sales teams work together? Lead generation, like most existing customer marketing, is still too qualitative. But marketing spend ratios are still badly out of whack.
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
What do you think is the biggest opportunity marketers have in terms of more effective lead generation ? Specifically, in regards to how the marketing and sales teams work together? Lead generation, like most existing customer marketing, is still too qualitative. But marketing spend ratios are still badly out of whack.
Adobe Experience Cloud Blog
AUGUST 2, 2016
Also, here’s something that’s less obvious: new customer acquisition is much more expensive than retention. Keep the customers you’ve got by continuing to provide them with value, long after their first purchase. In short, the right engagement marketing solution can help you cultivate your own advantage.
Expert insights. Personalized for you.
132 
Let's personalize your content