Customer Acquisition Customer Marketing User-Generated 
Martech
OCTOBER 25, 2024
For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.
The Marketing Operations Leader
MAY 7, 2025
Here are the eight core reports that every VP of Growth Marketing should use to track performance, identify bottlenecks, and drive sustainable growth. 1️⃣ CAC by Channel This report shows each marketing channel's customer acquisition cost (CAC). sign-up → activate → refer → return).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Neil Patel
MARCH 2, 2021
Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.
Marketing Insider Group
NOVEMBER 30, 2021
Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. In this blog, we share how you can build trust using a customer marketing strategy.
Hubspot Marketing
JULY 22, 2022
As a marketer, you know you have to spend money to make money. This is particularly true when you're trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. In our survey, 59.8%
Adobe Experience Cloud Blog
JUNE 17, 2013
Every business wrestles with the same challenge: how to increase revenue (or users / customers) most efficiently. Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc.
Martech
JUNE 12, 2024
We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Customer marketing and prospecting are not the same. Are you getting the most from your stack?
Expert insights. Personalized for you.
120 
Let's personalize your content