What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out
Hubspot Marketing
NOVEMBER 14, 2024
Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. But, of those ten percent, what convinced me to open and respond to them?
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