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With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketingautomation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketingautomationplatforms.
Are native integrations with our CRM and/or marketingautomationplatform available, so we can utilize historical data? If not, is an API available for custom system integrations? Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts.
New features are making marketingautomationplatforms more powerful than ever. Learn about trends and capabilities of marketingautomation software in the latest edition of this MarTech Intelligence Report. Click here to download! — to targeted accounts.
our sole purpose here in this organization is to make directmail the most effective form of marketing by integrating it with cutting-edge technology. But the sole purpose is to make directmail the most effective form of marketing. There’s a lot of budget that’s being lost to digital marketing.
It’s about orchestrating a symphony of personalized interactions across email, social media, directmail, events, and more. ABM isn’t just about marketing; it’s about transforming your entire customeracquisition and relationship-building process.
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