DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Vertical Response

JANUARY 31, 2025

Understanding this helps you make smarter decisions and boost profitability. Implementing strategies such as personalization, automation, and A/B testing can significantly enhance email marketing performance and profitability. Email marketing ROI is crucial for evaluating the success of your campaigns. Are your efforts paying off?

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Hubspot Marketing

APRIL 5, 2023

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Offline Media: Direct mail, NYC subway ads, etc. Audio Channels: Podcasts, interviews, radio advertising.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Hubspot Marketing

SEPTEMBER 9, 2024

Do Direct Mail (But Do It Properly) 9. And then that is where you’ll get the net — hopefully conversion that’s profitable.” Do Direct Mail (But Do It Properly) Background As advertising moved to the internet, direct mail (AKA snail mail) became underutilized. Turn Blog Visitors Into Leads 8.

Direct Mail 98

Direct Mail Non-Profit Marketers Marketing 98

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition.

Non-Profit 71

Non-Profit Direct Mail Marketers Marketing 71

Lusha

NOVEMBER 11, 2024

This involves: Sharing valuable content Engaging in conversations Establishing yourself as an expert in your field Why Inbound Sales is Important for SaaS Cost-Effective: Inbound sales tactics usually cost less than traditional outbound methods, like cold calling or direct mail.

CRM 52

CRM Whitepaper Non-Profit User-Generated 52

Backlinko

MAY 14, 2024

Determine how many new customers or orders you need to hit that target. Then, estimate how much you can afford to acquire each new customer. While remaining profitable. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. And provide the best ROI.

PR 113

PR Customer loyalty User-Generated SEO 113