Customer Acquisition, Direct Mail and Performance Marketing

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Customer Acquisition

Direct Mail

Performance Marketing

Bringing your ABM strategy to the world of CTV

Martech

APRIL 25, 2022

“Now that TV can be treated as a performance marketing channel, it’s a no-brainer.” ” Account-based marketing: A snapshot. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. What it is. Why it’s hot.

Direct Mail

Direct Mail Customer Acquisition User-Generated B2C

How to keep your job when facing marketing budget cuts

Businesses Grow

OCTOBER 23, 2023

Often, it’s challenging to specifically attribute the impact of blog posts or an email campaign on customer acquisition, but in general, you should be able to track your current marketing budget, divide it by the number of new customers you’ve brought in, and determine your customer acquisition cost.

Customer Acquisition

Customer Acquisition Direct Mail Marketers Marketing

From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

MARCH 26, 2025

This comprehensive report explores omnichannel marketing, highlighting key trends, data-driven insights, and the strategies that are driving success.

Marketing Pro Pulse

Bringing your ABM strategy to the world of CTV

How to keep your job when facing marketing budget cuts

From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

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