Buffer Marketing

APRIL 25, 2024

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

Direct Mail 115

Direct Mail Branding Customer Acquisition Advertisers 115

Martech

FEBRUARY 25, 2022

B2B purchases are almost never made by one person — marketers need to be able to build strategies with groups of stakeholders in mind. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. — to targeted accounts.

Direct Mail 124

Direct Mail Customer Acquisition Marketers Marketing 124

Hubspot Marketing

APRIL 5, 2023

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 136

Inbound Marketing Whitepaper Real Estate Non-Profit 136

Lusha

APRIL 18, 2021

They match your ideal customer profile (ICP). They have a lower customer acquisition cost . They respond well to your inbound and outbound marketing/sales messages. but SAP failed to deliver personalized marketing experiences to them. They have an immediate need to buy your product or service. Major fail!

Whitepaper 52

Whitepaper CRM Marketers Marketing 52