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Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how directmail and digital marketing are converging to shape the future of customer engagement.
The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Offline Media: Directmail, NYC subway ads, etc. Audio Channels: Podcasts, interviews, radio advertising.
Every form of marketing today—from mobile to directmail—requires an in-depth understanding of your audience if you want to engage with them and stand out. Niche forums are much more akin to customer surveys, but on a larger scale. Niche forums are much more akin to customer surveys, but on a larger scale.
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