Remove Customer Acquisition Remove Direct Mail Remove Telemarketing
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Important Marketing Terms You Should Know

Exposure Ninja

Examples include TV and radio adverts, telemarketing, direct mail and online ads. Customer Acquisition Cost (CAC) Customer acquisition cost (CAC) is how much a company spends to acquire new customers. Outbound Marketing Outbound marketing is where you make first contact with consumers.

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13 proven lead generation strategies and tactics that work

Unbounce

Outbound marketing Outbound marketing involves directly reaching out to potential customers through methods like cold emails, direct mail, telemarketing, and paid ads. Without leads, your business has no potential customers to convert into paying clients. Advantages: Immediate results : Can generate leads quickly.