DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Martech

JUNE 3, 2022

Teams should look into whether accounts are clicking on your ads, registering for your events or your webinars, signing up for the direct mail, and other straightforward measurements, but also less obvious engagement metrics. These include activity time, churn rate, customer satisfaction, customer lifetime value (CLV), and more.

Direct Mail 118

Direct Mail Customer Acquisition Marketers Marketing 118

Martech

JULY 18, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. to targeted accounts.

Direct Mail 106

Direct Mail Customer Acquisition CRM Analytics 106

Martech

JULY 14, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. — to targeted accounts.

Direct Mail 122

Direct Mail Customer Acquisition Marketers Marketing 122

Adobe Experience Cloud Blog

MARCH 1, 2016

Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out. By being proactive and taking advantage of the expanse of users and information on forums, you can transform the way you engage with your prospects and customers.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Martech

DECEMBER 8, 2021

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. — to targeted accounts.

Whitepaper 96

Whitepaper B2C Direct Mail Customer Acquisition 96

Lusha

DECEMBER 9, 2024

Direct Mail: A personalized letter or package can help you stand out from the crowd. Customer acquisition cost (CAC): This is the cost of acquiring a new customer. Customer lifetime value (CLTV) shows the total revenue a customer can expect throughout their relationship with your company.

CRM 52

CRM Communications Direct Mail Whitepaper 52