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Smartphones are incredibly popular, especially among Millennials and Generation Z. With applications like Instagram, Facebook, and Snapchat taking up hours in their days, companies have very much found a direct link to their lives. No matter who your target demographic is, you are sure to find them through Digital Marketing.
As a result, typical customeracquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. Directmarketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.
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