Customer Acquisition, Direct Marketing and Performance Marketing

From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Whitepaper Direct Mail Marketing Marketers

Personal Brand Versus Corporate Brand: Which is More Effective?

Businesses Grow

JANUARY 29, 2024

The first kind is direct (or performance) marketing. This is easy to measure and is directed at revenue generation. Examples would be advertising, SEO, and, to some extent, content marketing. Brand marketing helps distance yourself from the direct marketing battle.

Branding

Branding SEO Advertising Advertisers

Marketing Pro Pulse

From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

Personal Brand Versus Corporate Brand: Which is More Effective?

Webinars

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