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The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.
Every business needs money to survive, and marketing activities like lead generation, customeracquisition, and customer retention are what’s going to make your business profitable. Webinars and events are another popular marketing channel for directmarketers. What ad is performing the best?
You can also market to a very broad audience through internet ads or sponsored posts on Facebook and Instagram. No matter who your target demographic is, you are sure to find them through Digital Marketing. Working with these tools, your team will be able to increase sales and leads, as well as decrease the customeracquisition cost.
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Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. As a result, typical customeracquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. JC Decaux revenue down 63% in Q2 2020.
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