Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. Think free trials, limited-time access to premium features, or exclusive content like eBooks or templates. Surprising? Not really, considering the ROI potential when youre sliding into inboxes with the right message. SaaS companies?

Customer 92

Customer eCommerce Shipping Outbound Marketing 92

Hubspot Marketing

DECEMBER 23, 2024

For example, RedBalloon, Australias top online experience retailer, used Albert AI to optimize its ads and tackle rising customer acquisition costs, which peaked at $50. Consider advanced inputs like new customer acquisition goals and profit data to refine your strategy. Instead, use the customers name.

Transform 117

Transform User-Generated Marketing Marketers 117

Adobe Experience Cloud Blog

OCTOBER 1, 2014

Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. By engaging your customers in a way that helps them realize success, you lessen the chances that an acquired customer will become part of your churn stat.

Customer 134

Customer Customer Acquisition eBook Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 27, 2014

When you “lose permission” to interact with those customers, you are left unable to approach them about additional products or services.”- from Marketo’s Improve Customer Acquisition with an Engagement Strategy ebook. It is vital that you engage with your customers based on the preferences and channels that they choose.

Thought Leadership 134

Thought Leadership Customer Acquisition eBook Communications 134

Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. How many more qualified leads? How many more free trials? How many more webinars? How many more demos?

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. And gone are the days when gifting meant shipping physical items to customers.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

JUNE 23, 2014

As much as content marketers must think like journalists when it comes to authoring good content, we also need to think like architects and data scientists in order to reach our business objectives — and for over 80% of us, that means customer acquisition and customer retention.

Content Marketing 134

Content Marketing eBook Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

MAY 24, 2019

But rather than whisking people away to another site to download an ebook or sign up for a free trial, they can complete those actions right on Twitter. Clicking the image will take people to a specified landing page. Lead gen cards: Like Twitter cards, these let you cut through the clutter with visuals.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Hubspot Marketing

MAY 6, 2022

Customer acquisition costs (CAC) are on the rise. About 60% of marketers say that their CAC has increased over the past three years , making it more important than ever for companies to both identify potential leads and increase the chances that these leads are quickly converted into paying customers. The result?

PR 123

PR Whitepaper Content Marketing eBook 123

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Mid-page, the company inserted a free eBook on a very relevant topic for their target audience. It also includes engagement on the page or post. Optimize your website & pages.

SEO 144

SEO B2C PR Whitepaper 144

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Create Personalized Content Consistently Beating out the competition is much easier when you create a memorable customer experience.

B2C 137

B2C Whitepaper Marketers Marketing 137

Hubspot Marketing

MARCH 18, 2020

Customer-facing roles, then, will onboard customers, source and contact them, and identify and ease pain points they might have in their journey. Lead Acquisition Specialist. Customer Acquisition Specialist. Content Acquisition Manager. Acquisition Editor. Potential roles. Product Marketing Team.

Inbound Marketing 141

Inbound Marketing SEO eBook Communications 141

Martech

DECEMBER 12, 2023

Owned content can improve ROI and lower customer acquisition costs while improving competitive visibility and market share. Although most content comes in the form of a blog post, using a variety of formats (ebooks, case studies, etc.) can unlock maximum impact.

Branding 115

Branding Customer Acquisition Law eBook 115

Lusha

NOVEMBER 11, 2024

This could be blog posts, ebooks, case studies, webinars, or videos. Important Numbers to Watch Here are some key numbers you should keep an eye on: Conversion Rate : This shows how many leads become customers. Customer Acquisition Cost (CAC) : This is the amount of money you spend to get a new customer.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Neil Patel

DECEMBER 18, 2018

It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition. Hack #18: Journies and courses convert better than ebooks. Typically, most people offer ebooks in exchange for an email. Hack #26: Webinars are the best way to sell ebooks and courses.

eBook 111

eBook User-Generated PR SEO 111

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Why Organizations Must Rebalance.”

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketers 107

Lusha

DECEMBER 9, 2024

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. CAC is the cost of reeling in a new customer.

CRM 52

CRM Whitepaper eBook User-Generated 52

Businesses Grow

JANUARY 27, 2025

It’s intoxicating to tell a client or your boss that an eBook (or whatever) resulted in a countable number of sign-ups that might be stretched into a claim of “leads.” Gated content and measurement A compelling argument for gated content is measurement. ” Measuring content marketing can be exceedingly hard.

Neuromarketing 64

Neuromarketing Marketers Marketing Customer Journey 64

Sprout Social

MAY 18, 2016

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? dEMkCctEWE.

Whitepaper 106

Whitepaper User-Generated eBook Partner Marketing 106

Use Insider

MAY 2, 2024

Additional data and insights on your customers’ activities, especially when you combine discounts with gamification and ask people to enter their data to claim a discount as a prize. Download our ebook: The ultimate digital growth guide for retail and ecommerce marketers for more insights.

Retail 52

Retail eBook eCommerce Customer Acquisition 52

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. Interactive and personalized content generates positive impacts on the accuracy of the calculation of some metrics , such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV). There’s no rule for it.

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Search Engine Land

JANUARY 17, 2024

A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. Downloads High-value resources like ebooks or guides in exchange for contact details help build an email list while providing users with useful information. What audience you serve.

SEO 114

SEO Branding Entertainment Whitepaper 114

Scoop.it!

JANUARY 10, 2023

This is especially true when you’re busy enough trying to scale other aspects of your business, like customer acquisition or product development. For example, you can share it on social media , use it in future email newsletters, or even repackage it into an ebook or guide. The possibilities are endless!

Energy 108

Energy Email Marketing Thought Leadership Customer Acquisition 108

Marketing Insider Group

FEBRUARY 8, 2021

Fleshing out those thoughts in blog posts, white papers, and ebooks can start turning heads your brand’s way. Use current events that impact your target customers’ industries to extend your reach even further. Use content marketing to place yourself and your expertise on the leading edge of your industry.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel.

Entertainment 105

Entertainment Customer Journey Education Customer Acquisition 105

Use Insider

MAY 2, 2024

Insider is the number one cross-channel customer journey platform for personalized customer experiences. Insider empowers brands to innovate through unified customer data , journey orchestration, and world-leading AI solutions. With an extensive solution like Insider’s Sirius AI , you can boost productivity by up to 60%.

Retail 52

Retail eCommerce Product Transform 52

Rock Content

SEPTEMBER 20, 2023

Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6. Collaborate with Sales and Customer Service Teams Marketing doesn’t work in a vacuum, and with a launch, you want everyone to be on the same page. Customer lifetime value.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Rock Content

JULY 28, 2020

Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Ebooks, infographics, and blog posts are valuable for educating consumers because they bring a lot of information. On the other hand, there is content that can be turned interactive, such as ebooks and infographics. Made with Ion.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Hubspot Marketing

JUNE 26, 2018

Two thirds of customers have made a purchase as a direct result of an email marketing message. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Here are a few types of lead magnets you could create: Ebook. Whitepaper. Infographic. Report or Study. Webinar or Course.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145

Search Engine Land

JANUARY 16, 2024

Find out where your ideal customers hang out and what types of content are most likely to bring them to your brand with a cross-platform lead generation content marketing experiment. Tactic: Lead magnets, promos, contests, giveaways, challenges, influencer partnerships.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Rock Content

APRIL 27, 2020

In this way, you can customize the consumer experience, which is a critical factor in conducting a long and profitable relationship. Customer Acquisition Cost reduction. Another financial element of your company that benefits from automation is the CAC — Customer Acquisition Cost. Provide after-sales.

CRM 82

CRM Customer Acquisition User-Generated Marketers 82

Use Insider

JULY 8, 2023

We’ll explore five key use cases covering: Building loyalty and trust Increasing customer acquisition Improving product discovery Encouraging repeat purchases Reducing cart abandonment ​Want more? Check out our Rethinking WhatsApp ebook for an additional seven use cases to help make your WhatsApp marketing strategy a success.

Branding 52

Branding Transform eBook Customer Acquisition 52

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Solve customer pain points to build trust, and make sure lead generation content covers bottom-of-funnel topics to lift purchase intent and improve conversion rates.

eBook 83

eBook Marketers Marketing Inbound Marketing 83

AWeber

JUNE 17, 2024

Think of them as intangible products that hold value—like ebooks, courses, templates, and more. You may have heard us talk about using ebooks, courses, templates, and other content as lead magnets in the past. Then, you can sell a recipe ebook with 50 of your top recipes. And they still can be.

Product 52

Product eBook Non-Profit Shipping 52

OnPassive Marketing

MAY 18, 2022

Inbound marketing is a process of attracting, engaging, and converting leads and customers through digital channels by providing valuable content. For example, if you publish a piece of content every month about how to make money online, create a free eBook or free email course that these people can only download.

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Sprout Social

AUGUST 25, 2016

If your main focus is on generating leads with things like gated webinars or eBooks you can leverage videos on social media to help with promotion. Customer Acquisition. Acquiring customers on social media is a big goal for marketers.

Video Marketing 76

Video Marketing Marketing Strategy Customer Acquisition Marketers 76