Martech

DECEMBER 12, 2023

When customized to address your audience’s needs and concerns, even a single piece can become a high-value asset. For example, an auto insurer with a fully optimized blog post on common car insurance laws by state can become a helpful resource for consumers looking to learn about their localized options.

Branding 115

Branding Customer Acquisition Law eBook 115

Businesses Grow

JANUARY 27, 2025

Acquiring email addresses in exchange for gated content may not be compliant with privacy laws in Europe and many U.S. It’s intoxicating to tell a client or your boss that an eBook (or whatever) resulted in a countable number of sign-ups that might be stretched into a claim of “leads.”

Neuromarketing 64

Neuromarketing Marketers Marketing Customer Journey 64

Lusha

JULY 21, 2024

Customers expect tailored content and experiences that address their specific needs. Evolving Privacy Regulations: With stricter data privacy laws like GDPR and CCPA, ensuring compliance is paramount. Customer Acquisition Cost (CAC): How much does it cost to acquire a new customer?

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Duct Tape Marketing

MARCH 17, 2023

So it doesn't matter what you say or what you offer, you know, they bought it six months ago, or they have a vendor they're happy with or they, or it may be a, you know, if a, a firm has an accountant, a law firm, you know, some other, uh, service provider that they're very happy with, they're just got not gonna switch. (10:28):

Marketing Strategy 97

Marketing Strategy B2C CMO Marketers 97

Exposure Ninja

OCTOBER 16, 2023

A conversion in this instance may not always be a sale; it could be signing up for a mailing list, downloading an eBook, following you on social media or something else. General Data Protection Regulation (GDPR) The General Data Protection Regulation (GDPR) is a European privacy and security law.

PR 52

PR Marketers Marketing User-Generated 52

Hubspot Marketing

JUNE 26, 2018

Two thirds of customers have made a purchase as a direct result of an email marketing message. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Here are a few types of lead magnets you could create: Ebook. Whitepaper. Infographic. Report or Study. Webinar or Course.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145

Lusha

NOVEMBER 18, 2024

This could include: Blog posts White papers Ebooks Infographics Videos By providing helpful resources, you position your company as an expert and build trust with potential customers. Conversion Rate : This shows the percentage of qualified leads that become paying customers.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40