Adobe Experience Cloud Blog

AUGUST 2, 2016

Repeat customers spend more. Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . Nurture Existing Customers.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Enter, Marketing Automation. Marketing: Redux.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

MAY 24, 2019

And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. But rather than whisking people away to another site to download an ebook or sign up for a free trial, they can complete those actions right on Twitter. It’s hard to beat a tweet.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Lusha

DECEMBER 9, 2024

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. CAC is the cost of reeling in a new customer.

CRM 52

CRM Whitepaper eBook User-Generated 52

Lusha

NOVEMBER 11, 2024

This could be blog posts, ebooks, case studies, webinars, or videos. Important Numbers to Watch Here are some key numbers you should keep an eye on: Conversion Rate : This shows how many leads become customers. Customer Acquisition Cost (CAC) : This is the amount of money you spend to get a new customer.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Rock Content

APRIL 27, 2020

According to Salesforce , 67% of marketing leaders state that they use a Marketing Automation platform. To answer this question, we show you some activities that your company can improve by implementing automation. Customer Acquisition Cost reduction. billion in 2018, is expected to reach $25.1

CRM 82

CRM Customer Acquisition User-Generated Marketing 82

Lusha

JULY 21, 2024

Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Consideration Stage Tactics Once you’ve captured the attention of potential customers, the consideration stage is where you nurture their interest and build trust.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52