Adobe Experience Cloud Blog

AUGUST 2, 2016

Repeat customers spend more. Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . Nurture Existing Customers.

eBook 91

eBook Customer Thought Leadership Transform 91

Lusha

NOVEMBER 11, 2024

Content Marketing : Creating and sharing high-quality content that educates, informs, or entertains your target audience can establish your brand as an expert and attract potential customers. CAC is the average amount of money you spend to get a new customer.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Enter, Marketing Automation. Marketing: Redux.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Lusha

NOVEMBER 11, 2024

This could be blog posts, ebooks, case studies, webinars, or videos. Important Numbers to Watch Here are some key numbers you should keep an eye on: Conversion Rate : This shows how many leads become customers. Customer Acquisition Cost (CAC) : This is the amount of money you spend to get a new customer.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Adobe Experience Cloud Blog

MAY 24, 2019

And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. But rather than whisking people away to another site to download an ebook or sign up for a free trial, they can complete those actions right on Twitter. It’s hard to beat a tweet.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Lusha

JULY 21, 2024

Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Consideration Stage Tactics Once you’ve captured the attention of potential customers, the consideration stage is where you nurture their interest and build trust.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

JULY 17, 2024

Improved Sales and Marketing Alignment: ABM requires close collaboration between sales and marketing teams, fostering a unified approach to customer acquisition. How to Develop an ABM Strategy Identify Target Accounts: Select high-value accounts that align with your ideal customer profile (ICP).

CRM 52

CRM PR Marketing Automation Platform User-Generated 52