Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. SEO becomes a natural extension and revenues from Google traffic are a bonus on the business cake.

SEO 114

SEO Branding Entertainment Whitepaper 114

Duct Tape Marketing

AUGUST 22, 2024

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

CMO 88

CMO Customer Journey Transform User-Generated 88

Hubspot Marketing

MARCH 18, 2020

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. The SEO team will mainly be driving traffic to your webpages by optimizing content and ensuring your brand is aware of the keywords necessary to rank on the SERPs for topics related to your product or service.

Inbound Marketing 141

Inbound Marketing SEO eBook Communications 141

Lusha

DECEMBER 9, 2024

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Often focused on quick transactions.

CRM 52

CRM Whitepaper eBook User-Generated 52

Businesses Grow

JANUARY 27, 2025

A simple thought exercise: If you’re in a hotly-competitive field (like SEO or digital marketing) and one company has gated content and the other gives their best content away for free, which one will have a more positive brand view? By abusing me in this way, the company ruined its brand.

Neuromarketing 64

Neuromarketing Marketers Marketing Customer Journey 64

Neil Patel

DECEMBER 18, 2018

It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition. It’s the opposite of traditional SEO. For example, the title “The Complete List of SEO Tools (Updated in 2018)” would do better than “The Complete List of SEO Tools”.

eBook 111

eBook User-Generated PR SEO 111

Marketing Insider Group

FEBRUARY 13, 2023

Every great B2B marketing strategy accounts for SEO , or search engine optimization. Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience.

B2C 137

B2C Whitepaper Marketers Marketing 137

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Why Organizations Must Rebalance.”

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketers 107

Lusha

NOVEMBER 11, 2024

Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. This could be blog posts, ebooks, case studies, webinars, or videos. Important Numbers to Watch Here are some key numbers you should keep an eye on: Conversion Rate : This shows how many leads become customers.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. Interactive and personalized content generates positive impacts on the accuracy of the calculation of some metrics , such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV). There’s no rule for it.

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Search Engine Land

JANUARY 16, 2024

Dig deeper: SEO KPIs to track and measure SEO success Growth marketing experiments to try in 2024 Acquisition: Cross-platform lead generation content marketing Question: How do I attract the most ideal customers? Dig deeper: 3 quick SEO wins to kick-start growth next year Airbnb : Number of nights booked.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Hubspot Marketing

JANUARY 7, 2024

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Rock Content

APRIL 27, 2020

In addition, with an automated customer service channel, your company can work 24 hours a day to generate leads. Imagine, for example, that your SEO strategy attracted and converted an internet user at your landing page. Customer Acquisition Cost reduction. It’s also crucial to define the content that will be produced.

CRM 82

CRM Customer Acquisition User-Generated Marketing 82

Rock Content

JANUARY 27, 2021

Event tracking is a custom Google Analytics setup that allows you to monitor certain user actions on a website. For example: download an ebook; watch a video (play, pause); scroll the page; click on an image. After tracking and collecting the data, it needs to be accessible to perform an analysis in a user-friendly way.

Analytics 105

Analytics Marketing Strategy Marketers Marketing 105

CXL

FEBRUARY 3, 2022

Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition. Map out the customer journey: When to test. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Image source.

Retail 85

Retail Traditional Marketing Customer Journey User-Generated 85

Duct Tape Marketing

AUGUST 22, 2024

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 05:44] One word: Branding! I believe that brand, well, brand has always been important.

CMO 80

CMO Customer Journey Transform User-Generated 80

Lusha

NOVEMBER 11, 2024

Outbound Marketing Strategies Inbound Marketing : This approach attracts customers by creating helpful content that addresses their problems and interests. It includes things like blogging, SEO, social media, and email marketing. Inbound marketing often costs less and builds long-term relationships with customers.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Customer acquisition cost Check and analyze your campaign performance often, and tweak your approach as needed. Authority-building and SEO are equally important for content that really delivers, so aim to balance the two.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Lusha

JULY 21, 2024

Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. This will help potential customers discover your brand organically. Customer Acquisition Cost (CAC): How much does it cost to acquire a new customer?

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Management 79

Management User-Generated Inbound Marketing CRM 79

Rock Content

APRIL 20, 2020

Infographics, ebooks, case studies, for example, reinforce a positive brand impression and have the ability to create a positive experience for potential customers. Enhance SEO efforts. Open rate; conversion rate; opt-out rate; subscribers; churn rate; click-through rate; delivery rate; SEO strategies. Email marketing.

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52

Unbounce

OCTOBER 24, 2023

Offering free resources, like ebooks, templates, freemiums, or free trials allows potential customers to experience the value of your product first-hand prior to committing to a monthly or annual subscription. SaaS content marketing SaaS content marketing can take on various forms, from search engine optimization (SEO) to blogging.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

Offering free resources, like ebooks, templates, freemiums, or free trials allows potential customers to experience the value of your product first-hand prior to committing to a monthly or annual subscription. SaaS content marketing SaaS content marketing can take on various forms, from search engine optimization (SEO) to blogging.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Lusha

JULY 17, 2024

Awareness is at the top of the funnel, where potential customers become aware of your brand and offerings. This can happen through content marketing, social media, SEO, or paid advertising. How to Develop an ABM Strategy Identify Target Accounts: Select high-value accounts that align with your ideal customer profile (ICP).

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Animalz blog

MAY 3, 2024

Enterprises typically have more customer acquisition channels, giving content teams more runway and budget to take on ambitious content marketing campaigns. The business has diversified customer acquisition channels. Enterprises are more likely to outsource specialized work to agencies and contractors.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Duct Tape Marketing

MARCH 17, 2023

Ah, and she says that at Gusto, she found that whenever she turned off the brand marketing, six months later, their customer acquisition costs, their CAC went through the roof and their conversion rates tanked. I mean, you know, for SEO purposes, keyword research for SEO purposes, it just speeds. It does a good job.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketing 97

Exposure Ninja

OCTOBER 16, 2023

Search Engine Optimisation (SEO) Search engine optimisation is any action you take to improve where your website appears in search results on search engines. A conversion in this instance may not always be a sale; it could be signing up for a mailing list, downloading an eBook, following you on social media or something else.

PR 52

PR Marketers Marketing User-Generated 52

Marketing Insider Group

AUGUST 30, 2019

Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. The management team expects marketing to lower customer acquisition costs. But ranking in the search results doesn’t happen overnight. Spend 10% of Revenue on Marketing.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Lusha

NOVEMBER 11, 2024

Inbound Sales: Getting Customers to Come to You Inbound sales focuses on the customer. This could include: Blog posts Articles Ebooks Whitepapers Webinars Social media posts The goal is to teach and engage potential customers, building trust and credibility along the way.

CRM 52

CRM Whitepaper Non-Profit User-Generated 52

Rock Content

MARCH 4, 2020

This can be done by two ways: buying ad space on search results page or by SEO (Search Engine Optimization). On the other hand, SEO is a organic way to attract more traffic to your blog or site by offering to the public relevant content that clarifies their doubts. Search Engine Optimization (SEO).

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Duct Tape Marketing

FEBRUARY 28, 2018

Being a guest on podcasts, getting yourself booked on podcasts, is a really, really great SEO tactic, great brand-building tactic. And the book subscription marketing is on Amazon and all of the usual ebook and audio book and places that you can find books, and you’ll find it there. You get great back links. Anne Janzer: Exactly.

Shipping 59

Shipping Retail Entertainment User-Generated 59

Marketing Insider Group

AUGUST 30, 2019

Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. The management team expects marketing to lower customer acquisition costs. But ranking in the search results doesn’t happen overnight. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Hubspot Marketing

AUGUST 9, 2018

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. SEO specialists make between $31,000 and $64,000, with the median salary being $43,500.

PR 144

PR Non-Profit Marketers Marketing 144

Marketing Insider Group

FEBRUARY 8, 2021

Unless your SaaS company is an industry giant, you need to inform your target customers that you have a service that can help them. In fact, Neil Patel has steered his SEO software service into a business powerhouse simply by providing customers and prospects actionable information on his blog and newsletter. Legacy Brands.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

CXL

MAY 27, 2022

Like SEO, demand generation is a long game. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Marketing Insider Group

MAY 11, 2020

By using SEO and content insights as critical components, content marketing is increasingly more and more aligned with customer needs. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. It’s not rented space.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93